Saturday, February 8, 2020
Cooperative education application Assignment Example | Topics and Well Written Essays - 1000 words
Cooperative education application - Assignment Example 9) What is your organisationââ¬â¢s turnover? Brand House Advertising Service is located in Riyadh, Kingdom of Saudi Arabia. The company was established in 1992 with an intention to offer large format printing of designs & advertisings through both online and offline platform. In marketing term, Brand House Advertising Service is an advertising firm which specializes in offering printed billboards, designed advertising contents and sign boards to both retail and business customers (Brand House Advertising Service, 2013a). During the initial phase, Brand House started as print advertising contentment writing organization but on the later years the company has used the latest technologies in order to become a full-fledged printing and creative advertising firm. Employee strength in the organization is 140 employees spread into different branches. In my branch there are 25 employees and 10 of them are in my department. Noticeable fact is that, Brand House Advertising Service doesnâ⠬â¢t publish its financial report and also the top officials of the company were very secretive about disclosing its revenue to employees. Hence, it is not possible for me to assume exact turnover for Brand House. Currently, Brand House is positioned as 7 th in terms market capitalization in advertising industry of Riyadh while major competitors for the company are Al manara Advertising, 3 Points Advertising, 4 Sight Advertising etc (Topp10, 2011). Structure of the organization, can be depicted in the following manner. (Source: Brand House Advertising Service, 2013a) It is evident from the organizational chart of Brand House Advertising Service that the company follows centralized control model, where board of directors and president has the control over work of different departments. 4 vice presidents are appointed by the company in order to handle four verticals of business such as client service, creative service, marketing service and management &finance. Human resource departm ent works as separate functional department which undertakes responsibilities such as recruitment, training and performance management. Other 3 departments and associated subdivisions related to account supervisors, creative director and media research work under the supervisions of respective vice presidents. Value proposition of the company can be depicted in the following manner. (Source: Brand House Advertising Service, 2013b) The above diagram is showing the Key objective of Brand House is to deliver a planned design development procedure, which can help companies to achieve competitive advantage by establishing strong brand identity (Brand House Advertising Service, 2013a). 3. Your Position Description Job Title: Executive Secretary Workplace Supervisor: Naif M. Alsuba Brand House Advertising Service uses the tagline ââ¬Å"Reach your potential customersâ⬠¦Ã¢â¬â¢ and the company tries to maintain this value proposition in all of its service offerings such as Large Format Printingà Brochures, Packaging and Branding, Industrial Displays, Stationeries, Graphic Designs, Exhibition Booths and Corporate Gift Items (Brand House Advertising Service, 2013b). In such context of value proposition, my responsibility or job description in the organization can be summarized in the following manner; Tasks/Responsibilities: I used to provide close administrative support for an executive. Executives include those at the management level of an organization who has the authority
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