The Nike Co. Essay - 3243 Words

NIKE 1.)Description of Nike. 2.)Definition of Total Quality Management and how Nike implements it. 3.)Definition of the Five Elements of Task Environment and how Nike. implements it. The company: 1-A brief history of the organization 2- Nike’s goals 3- Nike’s objectives 4-Markets 5-Size Compare theory with what we found Conclusion Ø DESCRIPTION Basketball players want to be like Mike, but shoe companies want to be like NIKE. NIKE is the worlds number one shoe company and controls more than 40% of the athletic shoe market. The company designs and sells shoes for just about every sport, including baseball, volleyball, cheerleading, and wrestling. Nike doesnt only sell athletic shoes, but a wide variety of sporting†¦show more content†¦The concept of Total Quality doesnt only apply to commercial organizations; its applicable to any type of organization, even to individuals. Further more, the use of a disciplined and structured approach to project-by-project improvement activities, on a company or organization-wide basis. Project-by-Project improvement activities are an essential element of Total Quality, where the goal is to achieve a faster rate of improvement than any competitor or rival .The fact that an organization is improving is irrelevant if its competitor at a faster rate. Therefore, it is the rate of improve ment, which is the critical factor. Nike achieves TQM by integrating principles of sustainability into all major business decisions. Scrutinizing their environment in their day-to-day operations and throughout every stage of the product life cycle. Management Team developed Management planning and managing product portfolio and required human resources throughout the product development lifecycle. Projected benefits include reduced time to market and improved profitability. Managed the creation of a functional prototype demonstrating improved efficiency and effectiveness of planning and designing a globally coordinated product line. Designed project approach and facilitated teams of employees, retail customers andShow MoreRelatedContemporary Issues in Marketing - Co-Creation in the Case of Nike5505 Words   |  23 PagesNike: a case of co-creation Evaluations and Recommendations on the theoretical aspects of co-creation and its implications in the current Nike marketing activities. Table of Contents 1. Executive Summary....................................................................................................3 2. Company Background................................................................................................4 3. 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