Factors Influencing Consumer Behaviour from the Indian Firms Essay

Factors Influencing Consumer Behaviour from the Indian Firms Perspective - Essay sampleIt is evidently clear from the discussion that consumer behavior processes startin the mind of the consumer when he/she tries to look for alternatives that eccentrichis/her needs, in addition to, to the consideration of other relative advantages of a product or service such as cost savings and superior quality. The process goes to the next stage that involves internal and external look concerning a product or service to be purchased. That notwithstanding, there is the post-purchase stage, which is critical since it is the one that determines whether or not the consumers were satisfied, and thus, largely influences their future behavior to consume or not to consume a product or service. Businesses tend to focus more on the post-purchase stage as it determines whether their products have been successful or not. Essentially, it is at this phase that the performance of a good or service is ascertai ned. In some instances, the people who mend purchases are not the actual consumers of the products thus, advertisers need to understand the roles of users in order to efficiently place their advertisements in a formidable manner to attract consumers. India is a demographically vast country with a rich ethnic diversity. The Hindu culture is, however, segmented based on the geographical dispersion of the nation. For instance, the cultural practices in northerly India are not similar to those in Southern or Western India. Culture is a complex term, which encompasses tradition, cultural beliefs, morals, as well as general knowledge of a particular society. It is the culture that identifies or distinguishes people from different backgrounds since they will have various thoughts and beliefs concerning contemporary issues.