Mtv Research Paper Essay

The first song that was play on MTV was call(a)ed Video killed the Radio Star. It was sung by a mathematical group called The Buggles. This was a very popular song all oer and it was deemed a keen choice for the first song broadcasted. Many mass too believed that the meaning of the song was that MTV, the newfound medical specialty exposure broadcasting ship was going to destroy the radio. any(prenominal) people thought that the song was performed live, merely it was just a video. MTV was quite a big hit by the 1990s. It was viewed in over 50 million American homes. It became a f channelize game for all advertisers because of the number of young viewers that teached MTV.The kids would beg their p argonnts to demoralise the products they cut on the advertisements and it made out to be a good coronation for advertisers. The attention and money that the advertisers brought in was good for MTV because they got more offers to get mercenary time which means more money for th em. Some people that were on MTV when it was in its first few years were Bob Dylan, Bruce Springsteen, Sheryl Crow, Cranberries, and Nirvana. They helped to kind of prime off the show and set it up for successful years to come. in that respect are as well near big-named people who probably played melody from that MTV which helped to jump start their career.Madonna, Michael Jackson, Prince, Peter Gabriel, U2, and Duran Duran were some of the people that were all a pull up stakes of MTV at one time. In a way, these people also helped MTV to get a good start too. The more big call that they brought in the more attention they got from viewers. This was good for the singers and MTV. The target audience that MTV chose was teens date 12 to 21. With this age group, they found that they got very good viewing rate. Artists whose songs were played on MTV found that the sales of their song increased.This is what gave advertisers the idea that they could do good business if they had an ad on MTV. With this targeted audience, they also found that their viewing rates continued to rise. Today they still target the same audience and they are still very successful in the way that they draw the audience. in that location have been a few changes in MTV since the start. They released a new logo after 30 years. It is not much different. It is just a piffling bit bigger and it is one color. The last was a mix between a few colors. The old one was designed by domestic dog Olinsky and it was a very big hit, but it was just time for a change.In 1986, the President and CEO, Robert Pittman left. there is no exact explanation why but he did. Over time, they started to show more reality shows than anything else. Some people wishd the change to more reality shows but some people like the old school music videos all the time. There were some companies and investors that made it possible for MTV to even start. Warner Communications and American comport were big investors that h elped in the starting of the show. Warner Amex was basically the main establisher and proprietor for about five years after the start.Then, in 1986, Viacom purchased MTV from Warner Amex. Now Viacom is the owner with all rights to MTV. There are other networks that MTV and Viacom own. They own VH1 that was released in 1985 and its utilization was to play adult contemporary. Then, in 1996, MTV2 was released to allow fans to see commercial indigent music videos. MTV (the original) became available in Manhattan and Los Angeles. Many people called this the second effectuate of MTV. They also own all Nickelodeon stations, Comedy Central, and CMT. This is not all it is just a few that you whitethorn kat once.Although MTV has been very popular, it has also had a few contentious shows that some fans did not agree with. Beavis and Butthead was very controversial because some viewers felt that it was pointless and that the language was a mischievously influence for some of the younger a udience that watched it. Celebrity Deathmatch was a part of this list because it made fun of the celebrities and it had bad language and violence. 16 and big(predicate) was another show that some people did not like because it could pass on some of the younger viewers to engage in sexual parley which is the problem with the people on the show.It is meant to deter kids from ending up like that but it only encourages some. Jersey Shore was the last show that people did not agree with. They believe that the people on the show are irresponsible and kids these days may think its cool and screen to be like them. Over the years, MTV has had an impact on our generation, but also on our parents generation. A lot of younger teens parents that are around (14) puzzle up watching MTV. It is not the same now as it was and then because of the popularity in different kinds of music over the years and they are now showing more reality shows.MTV also has an effect on its viewers. virtually peo ple that have ever seen MTV are probably hooked on it and they like to watch it. Also, the persuasion by friends to tell other friends to watch it because it is cool and you arent if you dont watch it. MTV has been very definitive over its years in various ways. It has brought a whole new way to experience music. Before MTV, you could only hear music over the radio, but when MTV aired, it played music videos, which was a whole new section to music over all.They have also helped lots of artists to grow and vex more popular with just a few minutes of air time. This gas truly helped many people become more popular. With music videos,many people became more persuaded into buying the song even though they may not like the song. Even if they really like the video, they would still buy it because of the video and they werent paying attention to the song. It is very smart on the part of the broadcasters because they could just draw in an audience with an exciting video and you would thin k nothing of the song, just the video.