Advertising: the Magazine Game Informer

Informer an advertisement for Old Spice caught my eye. The reason for this was because it was large scale, in your tone, and took up two pages. The way that this ad established and reinforced the smirch name was very clever. The ad used very neutral, warm take colors such as dark orange, and blue with forward purity text. This seems to be a typical old gaminess ad in my eyes. I say this because the way old spice portrays its self is uproarious but at the same time, without a doubt seriously existencely.This is an unequivocal point, because in the add the man is coered in the old spice foaming body lap while riding a lusus naturae crow away from the sunset while being struck by lighting. This makes a very bold point that it is the manly of manliest body washes. This is ostensible because not any average man could tackle riding a giant crow as well as a lusty lightning strike all while covered in a effervescing blanket of body wash. When it comes to the question of what I think they be nerve-wracking to create, I believe they are arduous to portray this superior man of men image.I am able to link this ad with others that I hurt seen for old spice in the same manner. Such as a commercial I remember about the man that your man could timber like the slogan of the ad is that Were not saying this body wash will make your man into a romantic millionaire jet hoagie pilot, but we are insinuating it. This reinforces my point that the company Old Spice is onerous to create a superior image that their body wash represents. put up to the magazine ad, I find that creating this superior image targets young as well as older men.They appear cool to a junior age group while besides targeting a more centre of attention age group that represents everything they could have been in their lives, but can be by using their body wash so as insinuated in the commercial I talked about previously. The placement of this ad in the magazine is more towards the end. T he ad itself is outlined by a white border, which complements the bold large white text. The man riding the massive raspberry bush takes up one page while a close up of the mans face takes up the other one-half.This is distinguished because I believe that they are trying to show what the man is capable of by showing him riding the bird while holding the body wash, while on the other half of the ad they show a close up of his face, which displays confidence. You can sound out this by his facial expression. He seems sympathetic but also unfeigned at the same time. While on the other hand he is riding the bird with a yelling face, such as athletes do when they are getting pumped up. This is relevant because this is an NFL endorsed ad.I believe that this can also portray two sides to the body wash, such as confident and extrospective but also compassionate. This may also have to do with the twine showtime that they are advertising. Which probably has to do with meaning business. T his ad influences me, and attracts me to their mathematical product because I feel that this wrap will make me feel as if I am more confident and ready for business, or showtime. This is something that is important to many people as well as me.If I am feeling good about myself and how I smell, I may be more apt to be more outgoing and in a better mood throughout my day or night. I feel like people are looking for products that give them more drive. I say this because that is something that I look for, such as more aggregation and confidence. Overall, I believe that this ad is trying to impose the coolness that everyone wants. They are able to do this by showing two different sides of a person through this two page-spanning ad designed around the scent showtime. This is represented through the warm subtle colors surrounding the ad, with the pop lightning bolt striking the man and the body wash bottle in the background. Which is displaying the more confident outgoing side of the scent. These are important characteristics, because when it comes to olfactory modality right it is very important. People do not want over dominating scents, they want scents that attract others, and give them a new reason of achievement and accomplishment like old spice portrays this scent to be.