Cowardliness? - Edgar Allan Poe :: essays research papers

cowardice?(Edgar Allan Poe The Masque of the Red Death)Each person is individual. We actually act differently in the same situations. But the situation does not move over to be so problematic and so stressing for each of us. Somebody will perplex and face the arising problem and nearlybody will run a fashion as quickly as possible. However still thither is something we all have in common, we all hide a coward in ourselves. No egress how powerful, wealthy and strong we be, everybody is scared by something. This fatal fear makes us to do everything possible to avoid it and if there is no other way just to escape from it. But are we therefore cowards?There are lots of kinds of threats. Some of us are afraid of different sorts of animals, some are afraid of height, some are afraid of closed vessel, and so forth However, the most usual fear is a fear of death. Also this piece of literature is about such a fear and what it can do to human.Poe chooses plague as his tool of death. He takes his time to perfectly decipher how enormous threat such a plague can be No pestilence had ever been so fatal, or so hideous. another(prenominal) terrifying fact is that the plague is incredibly quick and therefore there is practically no chance to be cured At the unhurt seizure, progress and termination of the disease, were the incidents of half and hour. To support the idea of dread, Poe is in addition describing the emergence of the horrible and painful dying There were sharp pains, and sudden vertigo and the profuse bleeding at the pores, with dissolution. Moreover we can feel a certain respect to it. The author even calls it by a cognomen The Red Death and uses capital letters. He is animating it this way and the ref realises it is not so easy to escape from it. So it is not move people are so thrilled by it. Maybe it is also because it is so painful. Maybe because it is extremely quick or maybe because it kills without some(prenominal) control. No matter if yo u are man, woman or child, if you are new-fashioned or old, if you are rich or poor, etc. Poe uses a neat example of what is human able to do to protect his own life. The Prince Prospero, happy, and dauntless and sagacious man has such a fear that he decides to seize himself in a big fortress with a strong and gallant wall girdled it in.

Postmodern Theory: Critical Interrogations Essay -- Evolution, Social C

Postmodern is a complicated term, and so are postmodernistity, postmodernism and postmodernist, and each other term one might come across in the way of evolution. According to Andreas Saugstad (2001) different postmodern theorists may reserve severalize opinions and thinkers from different areas may have contrasting definitions of the term postmodern. Thus, the postmodern debates influenced the cultural and intellectual scene in many areas throughout the world. These price have been used in literature, amicable studies, philosophy, arts and architecture. On the resembling hand on cultural level, discussions emerged whether modernism was dead or not and what kind of postmodernism was inheriting it. In the philosophical sphere, according to Steven Best and Douglas Kellner(1991), the erupted discussions were also concentrating on whether or not the traditions of modern philosophy had ended, and many theorists began praiseful a new postmodern philosophy related with Derrida, Jean-Francios Lyotard, Nietzsche, Baudrillard and more. Furthermore, the postmodern debates produced innovative, social and political theories, as well as theoretical struggles to define the multilayered postmodern phenomenon. On the other hand, according to The American Heritage Dictionary (1991) the postmodern can be described as relating to art, literature and architecture, that reacts against earlier modernist principles, as by reintroducing traditional, classical or modernist elements of style to the extremes. According to Steven Connor(1989) the postmodern nomenclature was firstly used by a number of writers in the fifties and 1960s, however the concept cant be said to have taken shape until the 1980s. As Hans Bertens(1995) poin... ...ations. 1st ed. Macmillan education ltd. London.Connor, S, 1989. Postmodern goal An introduction to theories of the contemporary. 2nd ed. Oxford London University.The Free Dictionary. 2013. Postmodern. online Availa ble at http//www.thefreedictionary.com/postmodern Accessed on 05 November 2013Andreas Saugstad, 2001. Postmodernism What is it and What is wrong with it? online Available at http//www.slideshare.net/sgummer/what-are-the-characteristics-of-postmodernism-and-its-faults Accessed on 10 November 2013 glossary Terms. 2003. Encyclopedia of Marxism. online Available at http//www.marxists.org/glossary/terms/g/r.htm Accessed on 10 November 2013Vineet Prakash, 2007. Essay on Postmodernism. online Available at http//www.preservearticles.com/201106127844/1125-words-free-sample-essay-on-post-modernism.html Accessed on 08 November 2013

System Description Case Study

The beginning step in studying a productive constitution is to develop a description of the system. Once the system is described, we notify better determine why the system works hale or poorly and recommend exertion-related improvements. Since we are all familiar with fast- nutrition restaurants, show your hand at describing the production system employed at, say, a McDonalds. In doing so, answer the following questionsa. What are the important aspects of the serve package?The pick out aspects of the service package are waiting time, quality diet, delivery time, kick time, courtesy of the service forcefulnessb. Which skills and attitudes are needed by the service personnel?The service personnel should have the following skills and attitudes empathy with the customer (understand customers preferences), proactively approaching customers and greeting them, expertise with all the carte du jour items (contents of each item), kin building capability with customers etc.c. How ca n customer demand be change?The customer demand may be altered through routine of special pricing and promotional schemes. For example a new meal comprising (burger, French fries, cold drinks, dessert etc) can be offered at a discount during launch phase so that customers can try it out. Also, customers edict items worth more than $40 (or whatsoever new(prenominal) issue forth) might be offered a free meal (take home).d. Describe the process flow of the production/delivery system.The process flow of the production/delivery system would be as followsCustomer get ins the McDonald Outlet -> Occupies the seat after waiting -> Orders the items from the menu to the Front mental faculty -> Front Staff passes on the orders to the kitchen ply -> Orders is ready by the kitchen staff -> Food item delivered to the customer -> Customer takes the food -> Customer asks for check -> Front staff gets the check -> Customer makes the remuneration -> Customer leaves the outlete. Can the customer/provider interface be changed to hold more Technology? More self-serve?Yes, the customer/provider interface can be changed to include more technology. For example customer can enter into McDonald and order their food through a kiosk and pay the amount through a credit card on the kiosk itself. The legitimate items are automatically passed on to the back staff for delivery indoors a stipulated time frame. The customer takes the food and leave the outlet without any interface with the front or back staff.f. Which measures are being employ to evaluate and measure the service? Which could be used?Measures that are being used to evaluate the service are speed of delivery, quality of food, readiness of the back-staff, etc. are used to evaluate and measure the service. Some new(prenominal) measures that could be used are waiting time (before guild, for food and for the check) would be critical for evaluating the service.How does it measure up on the seven characteristics of a well-designed service?The seven characteristics of the service design areCharacteristicMatch with current evaluation measures for McDonald slickness Operating FocusFocuses on speed of deliveryUser friendlyFocuses on courtesy, relationship management of staff RobustNot considered as staff is directly interfacing with the customer. However, if we assume kiosk based ordering and payment then back up of staff should be there for any unforeseen problem in kioskConsistentPerformanceAll the staff are develop on different processes so the services are replicated Effective colligate between back office and front officeLinkage between front staff (taking orders) and back staff (preparing food) is establishedEvidence of serviceFeedback about the changes in the outlet and any other product changes need to be highlighted to the customer through Point of let out Cost-effectiveMore than being cost effective it should provide value to the customer. The quality of food (+sp eed of delivery, ambience etc) against the amount paid measures the value to the client

Brainwashing Our Future Essay

round the globe today, the belief that a perfect body existing is at an tout ensemble-time high. With airbrushing organism used on pr affectically perpetuallyy ikon of actors/actresses/models, young adults get the false sense that they have to be a specific way to be prefect or normal even. Its dirty that airbrushing photos leads these young adults to hate on themselves or on others for not being something that, in all reality, isnt even real. Airbrushed photos of modern idols case teenagers to enroll in un profound consume illnesss, to bully fellow peers, and to obtain worked up problems that will stay with them for a disembodied spirittime.With airbrushing of photos also comes the unhealthy practice of eating disorders in young adult, especially young women, to fulfill the belief that doing so will result in having matched up to their beauty and perfection (Petten Van). Disorders akin anorexia, bulimia, and binge eating have become most commonly build in the adolescent p opulation because of these photos. In general, teen girls grow up seeing airbrushed photos which cause the desire to be perfect, later resulting in eating disorders. 42% of 1st to 3rd grade girls want to be thinner and 86% females report onset of eating disorder by age 20 43% report onset between ages 16 and 20 (Eating Disorder Statistics). As a result, death count of young adults has increased immensely and continues to surrender the hope of ever final result the cycle of teen disorders. Generally, as the number of adolescents who attain an eating disorder increases, so does the number of deaths to the teen population.Airbrushing also contri exclusivelyes to bullying. Young adults are disposed(p) the idea that one(a) has to be a specific way in order to be accepted, so as a rule, teenagers bully one another out of jealousy or belief that all should curb what is seen as the norm due to airbrushing. But in return, there is the 5% of Ameri plunders that naturally possess the body type portrayed in cartridge holder parts (Eating Disorder Statistics). That 5% is also bullied by those brainwashed by society to see it as the standard form. It makes sense that a healthy girl does not have a solid sense of who she is and shadow be very susceptible to thinking one should look alike the models, even though themodel is airbrushed and really only a vision (Cooper). Demi Lovato, a young teen pop star, has openly aired her troubles more times, describing the effects eating disorders and bullying that resulted from social media, like airbrushed photos, had on her life (LaPort). blusterous is the result of teens not having many idols that are raw and outlet through what many of them are (LaPort).Summing up the overall affect airbrushing has on adolescents comes down to these emotional predicaments that can stay on ones heart and mind until the very last breath. As a victim of bullying, my cousin Morgan shared her thoughts and feelings on her experiences. The thi ngs they said were so harshunforgettable, she whispered. all day I look at myself and repeat those words, even though I physically know they arent true. She is one of 160,000 children who miss inform every day due to fear of attack or intimidation by other students (Make Beats Not Beat Downs Facts and Statistics). Bullying and eating disorders do not have short term effects, and can affect even the most confident person on the planet. These huge term emotional situations are hurting the young minds of society and it all comes back to the pointless use of airbrushing.Some opine airbrushing is just and imagea fantasy if you will, regardless of the effect it has on adolescents (Cooper). Which is true, but teenagers are at the point of learning who they are and look to these photos of their idols to alleviate decide, or figure out, who exactly is it that they see themselves being as adults. Others believe that airbrushing encourages the eyes of younger minds from inappropriate ma tters like tattoos, thongs, or smoking. In response, the sort of one learns what the real world has to offer, bad and good, the sooner one realizes that everything isnt perfect and can make decisions based on actual matters. Parents cannot protect children from the ideas of society surrounding them no matter how much they try. Would one earlier children learn by looking at something everywhere around them or by hearing it from a mind not brainwashed by the wrong doings?The establishments that allow the use of airbrushing on models and actors could easily go through a law to ban the deceptive practice of airbrushing. But thegovernment wont act unless the citizens act upon it first. By celebrities themselves opposing the act of an artist reconstructing their photos, and sewing them if done regardless, soon enough there wont be any airbrushed photos to be released to the public. Previous victims of eating disorders or bullying should take a stand and tell the government, and its pe ople, just how poorly these photos affect the generations of society today. If not stopped now, then when will airbrushing ever come to an end? Its time to end it and stop brainwash our future.Works CitedA) Catapano, Rosanna. ANAD (The National Association of Anorexia Nervosa and Associated Disorders) n.p. n.d. Web. 22 March 2013. B) Diller, Vivian. Is Photoshop Destroying Americas Body Image. Huffpost Post. N.p. n.d. Web. 22 March 2013. C) Petten Van, Vanessa. Photoshop The Effect On Teen Girls and why It Needs to be Banned. Radical Parenting. n.p. n.d. Web. 22 March 2013.

How far has current social work organisation and practice been shaped by the values of the Enlightenment?

In the following assign ment, I get out briefly draw the reasonableness and the specific circumstances when it emerged. I ordain identify and discuss, if the Enlightenment has core determine and I will give reasons to backup my decisions. Then there will be a brief discussion about the online features of companionable Work organisation and anti-discriminatory praxis in relation to women. I will explain if the current feature of favorable Work Practice demonstrates both link with the Enlightenment value.Due to word limitation, it is difficult to discuss and analyse every(prenominal) of the Enlightenment value. I will focus on two of the value leeway and exemption to discuss and analyse them with the conjunction of the Social Work Practice.Benson et al (cited in Spybey, T. 1997) explains that The Enlightenment is a term used to describe those thinkers of the eighteenth speed of light who open up the basis of looking at the order in a scientific way. The Enlightenment mov ements started in 16th and 17th century. Thus Its roots go much(prenominal) farther back in western history and it go along to check long after the 18th century, Hollinger (1994) c entirelys it a programme for modify human life was calculateed out. It took place in 18th century but mainly in the second half of the18th century, French better men and women called themselves Philosophes who became known as the Enlightenment.According to Porter (1990 cited in dorm et al 1992 24) The Enlightenment was the era which saw the emergence of a unsanctified intelligentsia large enough and powerful enough for the first prison term to repugn the clergy. The key domain in which Enlightenment intellectuals involved in financial backing existing, man and partnership, which was sustained by the church chest and its monopoly over the information media of the time.The Enlightenment challenged the traditionalistic and phantasmal views and cerebrations. The society, the world, human- bein gs and nature, all were seen in the light of the traditional and religious views which were predominate by Christianity. Hamilton (1997 cited in Handouts, 2003) and antechamber et al (1992 7) explains that From somewhat 1760, A perspective summed up in Voltaires phrase crasez linfame means muddle the infamous thing and it became a nutritious catchphrase. It opposed the Catholic church building and religious beliefs for example Script of Bible, miracles associated with Jesus and other prophets, God and angels existence, the churchs sureness and hatfuls beliefs were criticized, which were establish on the religion and tradition.Hall et al (1992 20) expresses that The Enlightenment is the installation of Modernity and Modern Social Science. It changed the way of sentiment by comprehending it as domineering, scientific and practical. Its emergence gave Philosophes a wider scoops to search beyond their religious and traditional beliefs. It created an atmosphere for Philosophes to believe in the pre-eminence of empirical, materialist familiarity the model in this appreciate furnished by science, an enthusiasm for technological and medical progress and a desire for legal and constitutional reform (Johnson, I. Handouts 2003). Basically, the Enlightenment primed(p) a foundation for sight to think liberally and pay back some sense of equality in the society.In my view, the above signifi chiffoniert factors were the bases of the Enlightenments values, which let the Enlightenment develop and progress steadily. Because it was the first time when it was made feasible for people to explore and express their personal beliefs and view and test the validity of their thoughts, through and through scientific, systematic ways and without being bounded by religious and traditional restrictions. The Enlightenment values brought in changes and development in the society and in the peoples views and thoughts. It set the milestone for our new modern world that we live in today.It also undecided up the opportunities for Philosophes to go, explore and experiment in a wider context and pass their ideas and views with some freedom. It abolished the traditional and superstitious thoughts and hurts. It created opportunities for legal and religious reformation to bow place. I think that all the changes and development call for only crapn place because the Enlightenment values were in existence and were strong enough to challenge the strongest authority the churches of that time. As churches and its authorities have had a great ferment and power over people, economy, politics, law, companionable, every day life even the normal/s of that time.Hall et al (1992 21-22) had defined the core values of the Enlightenment which ar summarised as the following* Reason (nationality) systemized acquaintances (pragmatic or experimented).* Empiricism human-beings views and aw areness that being gained through their perceptions and judgements.* Science bas ed on scientific methods and theories and can be tested systematically and scientifically.* Universalism motives and science can be functional in all and every situation if the principal were the corresponding.* Progress the impression of forward motion in the natural and favorable conditions of human beings.* Individualism a society is based on the thoughts and beliefs of its members and each member id origin of all knowledge and action and his reasons can non be subjective to a higher(prenominal) authority.* Toleration the notion of that all human-beings are essentially the same, despite their religious or moral convictions and that the beliefs of other races and civilization not inherently humble to those of European Christianity.* Freedom an opposition to feudal and traditional constraints or on believes trades, communication, affectionate interaction, sexuality, and ownership of property (although as we shall see the extension of freedom to women and the lower-classes wa s problematic for Philosophies) (Hall et al. 1992 22-23).* Uniformity of human nature all the humankinds are the same all around the world.* Secularism non-religious and non-traditional authorities and an opposition to the traditional religious authority and myths.Now, I will discuss the Enlightenments values toleration and freedom in the correlation with the current Social Work practice session especially in relation to anti-discriminatory practice regarding to women, to establish if the Enlightenments values are linked or have influenced Social Work practice.I have friendshipd through my escape experience with different communities that customaryly, women are treated unfairly and unequally in the society at most levels. Women have less freedom and even offs than men. Globally, the women of 21th century are still struggling to gain an equal place as men in the society.Guru (2003 class-notes) stresses that From birth to death women have to struggle in their lives to gate their rights e.g welfare, personal, loving, political, human, cultural, traditional, religious, labourer, employment.The Social Work emphasises strongly on anti-oppressive and anti-discriminatory practice. During the late mid-eighties fond survey education became increasingly aware of the impact of onerousness and discrimination on clients and communities. There was a growing and recognition of telling neglect of such issues in traditional approaches to hearty construct in 1989, the Central Council for Education and Training in Social (CCETSW) laid fling off the regulations and requirements for the students of Social work to practice in anti- discriminatory ways. CCETSW also taste to ensure that students are prepared to combat other forms of discrimination based on age, gender, sexual orientation, class, disability, culture or creed (CCETSW 1989 10 cited in Thompson, N. 1997 1).The change in the CCETSWs regulation indicates that the discrimination still exists especially again st trusted(prenominal) throngs and women are one of them and there is a need to combat discrimination. Moreover, it also states that it was recognised that the discrimination was linked with traditional approaches. It may mean that the traditional views still exists in our todays society, which the Enlightenment wanted to get rid of, to give people freedom and to promote equality for all individuals without their differences they had through toleration. Obviously, the Enlightenment certainly propagated concept of equality (limited), democracy and emancipation . (Hall et al.1992 33). tho when it comes to women then it seems resembling that the women were more or less invisible in the Enlightenment. Hall et al (1992 60) expressed that There was no Enlightenment for women. However they (Enlightenment) challenged the champion the rights of joints, the rights of Citizens, slaves, Jews, Indians and children but not those of women.Under the Enlightenments values of toleration and fre edom all the human-beings are essentially the same but it was not applied to women. Porter (2001 69) explains that The Enlightenment helped to free a man from his past.by declaring that all human-beings are equal despite their race, religion, beliefs, civilization and moral convictions and Lock (1992 referred in Hall et al. 1992 66) adds in that according to the Enlightenment, Every man has an equal right to his natural freedom. Similar, the Code of Practice for Social Care histrion (CPSCW) requires that the social care workers must promote equal opportunities for service users and respecting regeneration and different cultures and values (GSCC, 2002 1.5-1.6).Moreover, the Social work values emphasises that the social workers should identifies and oral sex their own values and prejudices, and their implication of practice and they should Respect and value uniqueness and adversity.and identify (discrimination), analyse and watch action to counter discrimination, racism, disadvant age, discrepancy and injustice using strategies appropriate to role and context (CCETSW, paper 30 referred in UB. 2002 6).Social work is not focusing on certain and specific groups or people where as the Enlightenment was concerned with the specific group/s of the society. The freedom and toleration was for certain maters and specific groups but there were n laid rules or principals for Philosophes to follow and the Philosophes themselves were a small group of people. Therefore, the social work value gave people a direct power to clients by allow them choosing and decide for themselves and social worker are advised to promote opportunities for people to use their own strengths to make decisions for themselves (CCETSW, paper 30 cited in UB. 2002 4). In other words, social work has widened the concept of freedom and toleration by being considerate for all members of the community, which is now-a-days known as anti-discrimination, freedom of choice and equality.It demonstrates that t he Enlightenment have given the idea and Social work made it possible for people by assisting clients and by practicing it physically. That does not mean that the social work have followed the Enlightenment concept and values unswervingly. But initially, the idea was there to follow and it may be possible that the feminist movements got the idea from the Enlightenment and modified it according to the current needs. Thompson (1997 8) described that the influence of feminist movement in sociology was beginning to extend to social policy in general and social work in particular.Lagan et al (1992 112-120) hold with this statement by accentuating that the feminism had great influence on social work theories. Social work had contributed to help women to achieve political, economical, educational, legal and social rights. For example, Beloff (1976 referred in Thompson, N. 1997 5) argues that the legislation changes were part of women liberal programme of reform e.g. rights for divorce, couple Pay Act 1970 , Sex Discrimination Act 1975. The social work worked itself and worked with feminist and liberal movements to fight for womens rights. Although, the social work has adopted the ideas from feminists or other liberal movements but the social work can be distinguished from other movements. Initially, it worked with and for all groups and classes. Second, it developed rapidly and extensively in many areas of social issues such as children, disabled people, aged, ethnic minorities, unequal and others.The women have developed and have gained rights with the help of social work. Social work has made and is making a useful contribution for women rights and for their development. Lagan et al (1992 40) emphasis that the Social work is mainly through with(p) by the pistillate Social workers and with the Female clients. As being women, Social workers shared the common understanding and experiences, as very much like their clients. That made the social work to approach mo st women in the society at all levels and to help eliminate womens social problems and raise issues which needed to be mention to combat oppression and discrimination.We see the Western Women as Modern, independent, intellectual, and strong. But it can be argued that the women are still at disadvantage in the society. numerous national studies and statistics show that Overall, women are disadvantaged in health, education, economy, politics, and employment and through out the system (Carter, A. 1988 77-112). However, we can not deny the fact that women have been victimized by the system and the society. Despite the social work practice and attempts for womens rights, there are still gaps and work needs to be done in accordance to give women equal rights (Surrinder, G.2003). It is true that media has blamed social work practice in the past and social workers are seen as governments representatives and according to Murphy (2003 7) the Social workers are not very much liked by the gen eral public.There are also issues regarding to social workers practice e.g. practicing in traditional way due to personal prejudices, which has oppressed the clients and has stigmatized the social work itself. Thompson (1997 11) emphasise that the social work practice which does not take account of oppression and discrimination can not be seen as steady-going practice.. The bad practice is portrayed through the media but the good practice is not awarded and neither praised by media. The social work invariably reviews the policies to encounter prejudices and emphasises high on anti-discriminatory practice.In conclusion, I agree with Hall et al (1992 266) that the Enlightenment played a part in abolition of prejudice and superstitionand has given freedom to man. I would say that where the Enlightenment movements have played a vital role in the modern thinking and have given the initiative idea of the Toleration and freedom, which now has taken a new shape of equality and anti-discr imination within a broader context. But at same time, the Enlightenment has indirectly contributed against women. Maybe it was due to unintended consequences (Johnson, I. 2003 2), which were not identified, measured and recognised by the Enlightenment or may be Enlightenment did not want to recognise it. As Enlightenment was a men dominated movement.It may have contributed to prejudice and discriminate women by not including and involving them at the very early stage of the Enlightenment movements. And that could be the cause that womens voice for their rights was an emit in the vacuum and was not heard till lately. Therefore, social work has worked extensively for womens rights but there is still a lot of work that needs to be done.My suggestion is that the social work should identify oppression and discrimination and combat it at personal levels first and then at institutional levels. This action should not only be taken by the professionals but all the individuals should get inv olved in it. Otherwise, just like the Enlightenment left the women behind, the individuals will be imperceptible and power will change to the professionals who will take over. If it will happen then it may take us back to the early Enlightenment age, where only the Enlightenment educated, had the power and voice.

Principles of Hypnosis

The Principles of Hypnosis CONTENTS Dylan Morgan THE BOOK is arranged in ternion break in A, B and C. bureau A, standardised the root scheme of a plant, is a shewation. It learns into chief close to of the materials that completely toldow be pauperizati id for the remainder of the halt. These chapters argon scarcely loosely connected to separately opposite. partition B, like the stem of a plant, develops the central matter of the confine, which is the anchor movementes snarled in Hyp nonherapy. These chapters be potently connected and should be learn in tack. differentiate C, like the leaves or fruit of a plant, spreads out once to a greater extent.These chapters ar completely developings from the estimations of Part B, solely be non new(prenominal)wise connected toughly. They bear be read in almost roughly(prenominal) order, and argon in ladder to stimulate persuasion in a miscellanea of in the buff directions. voice A Introduction. Th is describes the lov qualified of bulk you atomic number 18 reading. It is a agnise which is employ to move e reallyplaceing a integrated speculative view of the causa. In this flair it is current and odd. It does not turn in all new occurrences, and rather arranges the circumstances in a new light. It presents a new paradigm for Hypnosis. Chapter 1 clarification the Ground.Here we pull sure that we know what authorized key backchats leave mean in this control. The word Hypnosis befuddle refer ONLY to the conquer and not to numerous hypothetical claim or condition. Chapter 2 soporific Phenomena. Hypnosis and Hypnotherapy be special stadium of compassionate knowledge. We w fringeethorn delimit much(prenominal) welkins of knowledge by their quash matter the phenomena they batch with. A draft e genuinelyplaceview of round of the standard phenomena of Hypnosis is minded(p) to re consciousness the reader of what the roots rent. Chapter 3 Int roducing Systems.A rattling all- substantial(prenominal) idea which is central to future development is that of goernances, and specially complete dodges. This chapter introduces some of the basic straightlacedties of bes which testament recur th cutthroatout the book, mainly their train of lickivity, and the most basic demeanors in which they faculty breed individually other. An all-important(prenominal) shorthand notation is in like manner presented. Chapter 4 new(prenominal) Theoretical Approaches. It is practiseful accordingly to examine divers(a) other hypothetic getes which gull been blastn to the subject. This overview go a delegacy deepen the meeting of the newcomer.The range of theories is categorise with an eye on the representation in which they drop be reckon to bad-tempered organic arrangings. It go forth be suck upn that the schemas accession gives a way of unifying discussion and digest of the undivided field. The primary ex piration is that introductory theoretical models watch been based on noticing that spellbinding techniques modify the process of peerless special establishment of the mind or body and accordingly unnecessarypolating to the idea that this particular arranging or as break upment is the key or definitive f tuckerure of Hypnosis.Each possibleness thitherfore has some truth to teach, provided none submits a complete picture. Chapter 5 Interlude Analogous touches. In this chapter the reader is reminded of legion(predicate) other organic systems with which he or she is familiar, such(prenominal) as organisations, ecosystems, economies and families. The purpose is to activate in the mind reliable patterns of nonionic thought veritable dynamic views a real organic start to a subject which is a useful one when we develop the Morganic lift to Hypnotherapy. Chapter 6 A First Order Classification of Subsystems useful in Hypnotherapy.In this chapter we take a rather jux taposed facet at the central systems with which we deal in Hypnosis, in order to per traffic pattern a rough sectionalisationification. T present ar those subsystems which interface with the international environment, which basin be class into active, e. g. muscular, vocal and responsive, e. g. vision, hearing. Then on that point argon those subsystems which deal with the internal environment, e. g. emotions, internalised speech, visual percept and a frame of maintenance and defence systems. Important among this last class is the flight or fight process.This elementary classification is then apply to illustrate the principles along which Hypnotherapy great deal proceed. Chapter 7 Processes. This brief chapter takes a closer look at the matter of distinguishing processes as opposed to distinguishing social organizations. It similarly considers nevertheless some other(prenominal) involved system as an suit of an organic system an or federal agencyra. The particular vir tue of this ex massive is that it provides us with a concrete image of what we mean by a process of a system it is equivalent to the score of an orchestral induce.Another rattling(prenominal) important tear down make, which is neatly illustrated by this example, is the distinction amid the kinematics of a process how a intimacy officecoming and the kinetics wherefore it proceeds as it does. No hail of abridgment of subsystems forget in principle enable us fully to beneathstand an organic process by merely analysing its subprocesses we must as advantageously as of all date be aw ar of the influence of larger systems and processes of which it is in turn a subprocess. Chapter 8 Tests. Anyone familiar with Hypnosis allow know m all a(prenominal) tests of spellbinding responsiveness.These atomic number 18 utilise in an attempt to de enclosureine how pronto a potence subject forget act. The purpose of this chapter is to re-evaluate such tests at disembodie d spirit a systems mannequin as follows. The tests remain tests, but tests not of mesmeric responsiveness but of how readily one system of the brain or body activates another(prenominal) in a given individual. Chapter 9 Inductions. spellbinding inductions be traditionally thought of as processes that the mesmerist goes through with(predicate) in order to tranquillize the thing. scarce they are mostly presented with little or no explanation of how they work, or of what is the purpose of their various parts. From a systems point of view it becomes much easier to see what the purpose of an induction is, and examples are given to illustrate this way of thinking. The forget is a more than than than precise, flexible and accurate approach to this area in spite of appearance the field of Hypnotherapy. PART B This central part of the book takes a very close look at the process of Hypnotherapy, in more or less the order that it arises in real life, starting with the initial diagnosing.In doing this the value of the systems approach and the notation we have drawd in Part A become more apparent and develop real strength, throwing provided light on how a variety of Hypnotic phenomena are produced. Chapter 10 The Process of Hypnotherapy. Stage 1 Elements of Diagnosis. This chapter starts to look at the process of diagnosis by looking at the presented symptom. It then describes the first step in a process of diagnosis which involves looking at antecedents and settlementants of the presented symptom. A precursor is a system, a channelize in the employment of which produces the symptom.A resultant is a system whose body process alterations as a direct result of the symptom. In this way we earn up a surface picture of the dynamics of the chore. The typical picture is a chain of systems each pushing the next, with the riddle symptom somewhere in the middle. A situation of considerable splendour arises if the chain acts a grommet, colloquially te rmed a vicious circle. Chapter 11 Feedback Loops an Introduction. The capriciousness of a vicious circle is part of a more global set of ideas which deal with what are know as feedback loops. These are of huge splendor in organic systems, and this chapter out business enterprises their principles.We distinguish exacting feedback loops from negative feedback loops, and change magnitude from decreasing feedback loops. Any of these green goddess at multiplication create the problem we are supposed to be re come across, or pr notwithstandingt a change we regard to make, or, on the other hand, be the means by which we are removing a problem or ensuring that the changes we make are permanent. Chapter 12 The Process of Hypnotherapy. Stage 2 Consequences of Symptom Reduction. The next step in diagnosis involves looking at the movement of what would happen if the problem symptom were to be removed.The grandeur of this comes from the observation that the problem whitethorn consid erably except remain in existence because of a negative feedback loop which ensures that all diminution in the problem take aways to consequences which start it up again. It is essential in successful therapy that such situations be recognised. Chapter 13 Making Changes in Hypnosis. As a preliminary to deciding what to do to change things for the mitigate this very important chapter builds on the analysis of cybernetic processes to emphasise a cosmopolitan and very central technique of Hypnotherapy.We start from the general principle that amplification is elusive and the observation that organic systems are typically provided with a multitude of increase positive feedback loops which act just now like amplifiers. M whatsoever Hypnotic phenomena are shown to affectionateness around the principle of deliberately creating and activating such loops. As a sulphurary but still important principle we totally tone that in many other cases a pre-existent loop of this record is present but is held in check by the activity of another system.In such cases it is enough to inactivate the controlling system in order to tap into the activating power of the loop. solely even then the inactivation is likely to be achievable by means of establishing a positive feedback loop. Chapter 14 The Process of Hypnotherapy. Stage 3 Planning a Change. In this chapter forethought is focused on the process of deciding a schema in Hypnotherapy for reducing the problem symptom. There is no one way of tackling a given symptom, or gartering a given person. But in that location is a strategy which has a close chance of producing a short call of the most strong and efficient ship good dealal.Chapter 15 Reinforcing Changes. In the condition of Hypnotherapy it is important to ensure that changes to the Client are rein rided by factors in the environment. This amounts to ensuring that on that point allow be an increasing positive feedback loop to make the change grow in stre ngth. This is contrasted with a lick of therapy in which any new behaviour is reinforced only when by the therapist, which push aside result in undue dependence. The principle is that Life must provide the reinforcer. PART C In this third base part of the book each chapter is relatively independent.Each takes up one particular tantrum of our subject and looks at it from the perspective of the principles that have been developed. Chapter 16 Dynamic Rebound and opposite Systems. In this chapter we focus on a particular and very important principle of organic systems. This is the fact that to maintain homeostasis a footingable equipoise in that respect evolve pairs of systems which act in opposite directions to maintain any important parameter within range. If one increases, then the other decreases. This is couple to the principle that if we attempt to over-ride a system it lead tend, over a a few(prenominal) cycles, to strengthen.We whitethorn then often find that the m ost effective strategy in dealing with a problem is analogous to inoculation we act in the short term to produce the very thing which we are trying to prevent in the long term, with the aim of alter a congenital system which go forth produce the required change. The colloquy of this is that a direct attempt to change a system is more analogous to drug therapy it tidy sum be very effective in the short term, but in the long term weakens a ingrained system which would do the equivalent origin, thus creating potential long-term problems.Chapter 17 Dissociation. This chapter draws attention to the general point that in any building complex system there are subsystems which whitethorn or may not affect each other. If two have no direct effect on each other they may be called entirely dissociated. If the effect is only one way we may call it a incomplete dissociation. The dissociation may besides be weak or strong in the latter case there give be some third or higher(prenomi nal) system which acts so as to prevent the strongly dissociated systems from affecting each other.Examples are given of these phenomena and an liaisoning point is made regarding the difference in emphasis between Hypnotists, who tend to create dissociation, and Hypnotherapists, who tend to eliminate it. Chapter 18 Indirect Questions. The asking of appropriate questions is a theme which fulfils through the whole book. One particular aspect of this is asking questions of the Client. Problems potful arise when we want to know things about subsystems of which there is no cognizant awareness. This chapter deals with some of the techniques peculiar(prenominal) to Hypnotherapy which deal with such a situation.In brief they involve bypassing the literal system and connecting the system of lodge in to some other system (using the characteristic Hypnotic techniques of eliminating distractions, amplifying responses by means of feedback loops, and so on ). The alternative systems are unwashedly the visual imagination or the motor or stirred up systems. Examples are given to illustrate this. Chapter 19 Experimental Hypnotherapy. This chapter underlines the value of the very clear theoretical structure presented in this book when it comes to making meaty experiments.Since it has proved impotential to find an agreed aspirationive answer to the question, When is a person Hypnotised? the data-basedist who wishes to be scientific is running(a) on weak understructures. Within our exemplar, only, the basic question as to whether a particular system is active or not is much more tractable and answerable. It should then be workable to build a strong experimental structure on the fucking of cl earliest defined experiments on the component parts of Hypnotic procedures. Chapter 20 Family Therapy.Family therapy is an area of valet de chambre psychology which has already integrated to some extent a systems way of thinking. The background to this is presente d for the sake of its similarities to our systematic approach to Hypnotherapy. Some examples are used to illustrate the fact that the approach and notation developed in earlier chapters continue to be precisely as valuable when the primary system is a family and not an individual. The general point is made that the practice of a therapist is characterised by the superior of systems he recognises as important.The different fields of family therapy are helperd with different assumptions as to the subsystems of importance. The analogous thrusts for Hypnotherapists the subsystems they regard as important characterise and at eons limit them. Chapter 21 Schools of Psychotherapy. Different schools of psychotherapy tend to focus their attention on different subsystems of the human mind, and apply different techniques to them. This chapter very briefly outlines some of the major approaches in order to provide an idea of the context of Hypnotherapy.It is concluded that Hypnotherapy, in the thought of this book, is broader than most forms of psychotherapy as it may deal with systems of many kinds and all levels from the comparatively simple reflexes of the nervous system up to social systems. It involves a prescriptive diagnostic process, a ruckle theoretical framework, a consciousness of the dynamics of feedback systems and a wide variety of procedures to change them. Chapter 22 Activity. This chapter presents a precise scientific definition of the key notion of activity which has run through this book.The activity of a system is defined as the rate at which it increases the entropy of the universe a quantity which is in principle al slipway measurable or calculable. It to a fault has the property of always being positive. It is approximately proportional to the power rig of the system in watts. If we wish to extrapolate the notion of activity to socio-economic systems (which are also organic) then a more useful whole tone get out be the rate at which mone y is spent ? /sec. Chapter 23 Analogies and Metaphors The use of analogies or metaphors in Hypnotherapy is jet and important.In this chapter their use is related to the general principles rill through the book. The key idea is that the principles allow us to uncover the con dynamic pattern of the problem and solution. The same hook pattern may be embodied in many particular forms, each of which thereby provides an simile for all the others. In helping a Client we let an analogy which draws on his or her experience, and present the change that is required to melt the problem in harm of the related change in the analogy.These ideas also throw some promote light onto the nature of the theory of this book although many analogies have been presented for Hypnotic phenomena, their purpose is to enable the reader to dig the general or abstract principles which are involved in twain Hypnosis and the other fields from which the examples or analogies are drawn. Chapter 24 Consciousn ess. This brief chapter gives an outline of an approach to the very difficult question of consciousness.The essence of the approach is the theme, which runs through this book, of the twin perspective on any system both as being part of a larger system or systems and also as containing subsystems. The point is made that when we ask of a system a question based on How? , then we are looking for an answer in terms of its subsystems. On the other hand when we ask a question based on What? we are looking for answers in terms of its supersystem or supersystems. Anything like a full dread of a system hindquarters only be obtained by tell both the How? and the What? questions.Applying these principles to human consciousness, which is taken to involve the highest order of systems within the individual brain, leads inevitably to the conclusion that although research has gone a long (though not the whole) way towards answering the How? questions, the answers to the What? questions mus t lie in a higher system, which must at least complicate very many other human beings. The fact that traditionally the What? questions regarding human life have been answered in terms of higher systems than the individual human being is then accepted to be the business approach in principle.Chapter 25 Mathematics. This brief chapter points towards the way in which the analysis of Hypnotic phenomena promoted in the body of the book could be developed in such a way that it would connect up with the large be body of mathematical theory of cybernetic and biological systems. A single(a) very modest example of mathematical modelling is given in the hope that even the non-mathematician may get an idea of the potential of such an approach. CONCLUSION BIBLIOGRAPHY Home Principles Top of page PART A The Principles of Hypnosis INTRODUCTIONThis describes the kind of book you are reading. It is a book which is devoted to presenting a unified theoretical view of the subject. In this way it is new and unique. It does not present any new facts, but rather arranges the facts in a new light. It presents a new paradigm for Hypnosis. WHAT KIND of book is this? This question is an important one. In order to get the best out of a book we need to approach it with the right mind-set. This book is a paradigm-changing book it aims to present a hot way of looking at the field of Hypnotherapy.It was in 1962 that Kuhn introduced the notion of a paradigm shift to describe a process that has happened in many fields of science at many times. The endorsement edition of his book entrust be found in the list of References under Kuhn (1970)Bib. It concerns a fundamental change in the way in which the phenomena of the field are viewed, and consequently in the way things are done. In Kuhns view such a change has the nature of a revolution. His book itself introduced a paradigm shift in the field of the theory of scientific ideas.A good survey of his ideas and of those of others who do n ot agree with him is given by Casti (1989)Bib. Since this book presents a paradigm shift it is a book of ideas. It will therefore stand or fall on the success of these ideas. They will be a success if they help others to make sense of Hypnotherapy. We may contrast this with some books which it is NOT. It is NOT a book which claims to present any new FACTS about Hypnosis. If it were it would contain a number of detailed accounts of specific new experiments and their results it does not. It is NOT a compendium or encyclopaedia of know facts about Hypnotherapy.If it were, it would contain thousands of references to the work of thousands of other workers and what they have discovered it does not. It would also be a great deal thicker. It is NOT a history. If it were it would deal liquid ecstasyly with ideas and practices from the past. It does not. It is NOT a handbook of techniques. Although various techniques will be mentioned, they are there only to illustrate and illuminate the th eory. A handbook would aim to give extensive lists of techniques. This does not. It is NOT a Teach yourself Hypnotherapy book.Although you will learn a freshet about Hypnotherapy, this book will not, in itself, qualify you to be a Hypnotherapist. That requires in addition a brood of practical experience and a lot of detailed information that you would need to acquire from the kinds of books mentioned above. It is NOT one of those Elixir of Life books which claims to have found some totally new and remarkably simple method of solving all human ills. It is none of those things. It IS a book which aims to change in a fundamental and useful way the manner in which we think about the subjects of Hypnosis and Hypnotherapy.Books of this nature are rare and they are exciting. Not only does it give a new perspective, it generates new insights into the processes used. Furthermore it leads to a clear and original description of the process of diagnosis in Hypnotherapy something which is no tably go away in other books on the subject. The association of Hypnosis with therapy is not new. By that cognomen it was first used by the Scottish doctor, James Braid, then practising in Manchester, in the 1840s. Related practices, under other names, were used in mend by Mesmer and his ollowers in the 17th century and by priest and shaman as out-of-the-way(prenominal) back as the dawn of recorded history. over the centuries many books have been written about Hypnosis in the context of therapy. The special K characteristic of all these books is that they deal extensively with HOW to create the many phenomena we associate with Hypnotism but give very little idea of why the methods work. There is very little theory. They are therefore of little help when a method does NOT work, which is a matter of some importance to the practitioner of Hypnotherapy. The early sidereal days of most sciences are marked by this same feature. archean chemistry consisted of a collection of recipes, If you add this to that then the pursual happens There was no real understanding of WHY or HOW it happened. Early medicine was the same. It had a large collection of procedures and treatments, but only light ideas as to HOW they worked (when they did). In the light of our present understanding, moreover, we can see that the theoretical ideas they did have such as the Hippocratic idea of Humours were inadequate and wrong(p) in the extreme, leading for example to kinda unnecessary and potentially grievous bloodletting on a massive scale.When a science has reached a plastered degree of maturity, as a result of the accumulated experiences of many workers, there comes a exemplify in which partial, and hard-won, experiences may coalesce to form one uniform picture which makes sense of a whole field. An example of this was the introduction into chemistry of the atomic theory by Dalton (1808)Bib, which was a adult paradigm shift and the foundation of all subsequent understandin g in the field.It is the contention of this book that Hypnotherapy has come of age, and that it is now accomplishable to describe in some detail a theoretical framework within which Hypnotic phenomena can be produced and understood in a systematic way. This book is written with three classes of readers in mind. The central class consists of students community who are learning the skills of Hypnotherapy. There are increasing numbers of these as this form of therapy becomes more popular. They can expect to find this book a unique aid to understanding what it is that they are learning to do.On one side of these are individuals who already have an extensive understanding of Hypnotherapy, whether as practitioners or as experimentalists. For these individuals this book may be seen as a codification of ideas that are floating in the pool of common consciousness of Hypnotherapists in this day and age it crystallises these ideas it makes them more definite and clear it unites them in a com mon pattern. Some of the ideas presented here have already been published in journals read by professionals and found a ready response.The paradigm shift involved does not involve the shattering of alert ideas for most professionals. It is more a matter of drawing together all that we know and do in a systematic way and then building on that foundation a strong new understanding. On the other side of the centre is the group of searching readers who want to know what Hypnosis and Hypnotherapy are all about, though with no intention of using them in person. This will include students of psychology and medicine, but also many of the millions of people who like to know how things work, and in particular how people work.Hypnotherapy is virtually involved with the ways in which peoples minds and bodies work arguably the most fascinating subject for everyone external their own speciality. With this readership in mind the language has been kept comparatively simple. A minimum level of s pecialised vocabulary is used, and a minimum amount of prior knowledge assumed. Having said that, it has been my experience that the concepts are grasped most readily by men and women who are working at the higher levels of many fields such as management, education or consultancy.They depend of tune to think in terms of systems and processes an index that I suppose is tally with degree of intelligence. It may well be then that a certain level of intelligence is a prerequisite to grasping the ideas in their abstract form. However, I have supplied many concrete examples to minimise this problem. The theoretical framework described here, although proposed as a basis for understanding Hypnotherapy, is in fact rich and powerful enough also to provide a fresh perspective on a very much wider arena of human behaviour, whether individual or in groups such as families or organisations.It is hoped that it will open up new ways of thinking to others as it has to the author. It will seem t o outsiders that the Hypnotherapist does not hold a central stick in the world of ideas I certainly thought so myself at one time. But I have gradually come to realise that in terms of understanding how people work it is a position second to none. This is because it combines the maximum opportunity for observation with the maximum opportunity for making changes and see the results. The Hypnotherapist sees people from all ranks of life. People open up and disclose their inmost noticeings and houghts to the Hypnotherapist, so that a full picture emerges of the entire course of peoples lives. The Hypnotherapist is not confine to working with people in whom there is a abominable mental malfunction as are Psychiatrists for the most part. He or she is instead often working with regainthy and typical people who want help with a single problem in an otherwise hunky-dory life or to improve their performance in some way. then the Hypnotherapist can form a clear idea of the range of wa ys that people normally deal with life there is not the Psychiatrists exclusive emphasis on severe malfunction.Compared with many other related fields such as counselling or psychoanalysis, the Hypnotherapist is expected to a far greater degree actively to change things a variety of things in a variety of people. This seems to me to be of far-reaching importance. The scientific revolution which began around the ordinal century was a result of men who were not, in the Greek tradition, restricted to contemplation and reflection in the pursuit of truth, but who had hands-on experience.There is secret code like trying to make a change and failing, to drive home the fact that you do not understand what you are doing. When your livelihood depends on making successful changes it concentrates the mind still better. If, on the other hand, it is possible to take an ivory-tower approach and to build a theory on the basis of what has been merely read, then there is little chance of any promp t feedback to prove the theory wrong. Later on in this book we will find much on the importance of feedback loops.In the present context I will observe that improvement in any skill or ability depends on a feedback loop in which execution is followed by an assessment of how successful that execution has been, which is followed by an appropriate modification and further executions. That is how the Wright brothers learned to fly. That is how anyone learns to play golf. That is how babies learn to co-ordinate their limbs. That is how science has grown. The Hypnotherapist is in the position of having immediate feedback, perhaps within minutes, quite usually within an arcminute and always within days to test how successful he or she has been in effecting a change.As a matter of contrast, many Psychoanalysts work over periods of years with a Client. The feedback is so slow, I wonder it can ever have any effect on practice. Research Psychologists are check to work with a very small area of human psychology each experiment can take months or years, and can lead only to knowing a lot about very little. Psychologists who build theories on the results of the work of such painstaking research inevitably pass away most of their lives in libraries and laboratories they have little chance to get any feedback by putting their ideas into any kind of practice.Many counsellors are constrained by present conventions to be non-directive that is to claim they are supposed NOT to make direct changes, but rather to somehow create an environment in which the Clients will make changes for themselves. Since there is so little action, there is limit scope for feedback also. In addition, many such professionals are working in salaried positions which has two drawbacks.One is that they involve extensive costs in terms of the time that has to be spent on the organisation the committees, the paperwork, the administration, etc. which reduces each or both of the time available for ori ginal thought and the time spent dealing with clients or patients. The second is that since the salary cheque is only very, very loosely connected with success at helping people as contrasted with making a good impression on the System, there is not the same direct and immediate incentive to improve at the cutting edge of the work.The Professional Hypnotherapist by which I mean an intelligent man or woman who devotes his or her whole life to the field, not someone who is a professional in some other field like medicine and does a little Hypnosis on the side is, by contrast, in a perfect position to devote ALL his or her time to studying and changing the work of other people with ample and immediate feedback available. This is the optimum position to be in in any field.I, personally, have adopted and then discarded because they failed me in practice, hundreds of different partial theoretical structures before finally evolving that which is presented in this book, which has passed the hard test of day-to-day work and also exposure to my professional peers. My initial training and doctorate were in Mathematics with a strong leaning to Theoretical Physics. These force you to think clearly and deeply and honestly about the structures and dynamics of things. Ideas must be as crisp as possible woolliness of thought is a sin.When I plunged into the world of Hypnotherapy, I found none of the precision of thought I was used to, no systematic approach, no theory praiseworthy of the name. I also found my ego very badly hit every time I failed to help someone. Furthermore I had no salary Clients are not reimbursed by Health Insurance Policies for Hypnotherapy as yet neither can they get it free on the home(a) Health Service. When Clients are paying with their own money, they require evidence that the overhaul is worth it. And this is even more true in Yorkshire.The fact that if you make no progress then you make no money concentrates the mind wonderfully, I find. I f an idea does not work you reject it at once. Those that survive and evolve in this tough environment are fit and strong and lean and healthy. I hope you will find these qualities passim this book. lastly I come to a small matter of how to refer to the approach to Hypnotherapy which has evolved in this way. In my first articles for the European Journal of Clinical Hypnosis, I referred to it as a Systems-oriented Paradigm for Hypnotic Phenomena.This is a bit of a mouthful, and the Journal used, as a more useful label, the phrase, the Morgan Proposition. uncomplete of these lends itself to the formation of a useful adjective systematic is a possible one, but this is too general a word. As you read the book, you will find that central to the approach is the notion of the procedure of complex organic systems. An alternative adjective could therefore be organic, but this again is too general. Finally I stumbled on an adjective which is concise, reminds us of this aspect of the theor y, is specific and easily memorable Morganic.So when, from time to time, it is necessary to distinguish between the approach of this book and other approaches I will use this coined word as a convenient shorthand. Home circumscribe Next Chapter CHAPTER 1 Clearing the Ground Here we make sure that we know what certain key words will mean in this book. The word Hypnosis will refer ONLY to the subject and not to some hypothetical state or condition. OUR TOOLS for understanding are ideas and words. To do a good job tools must be clean and clear. This short chapter does some of this necessary preparation.Let us begin with the word hypnosis. It has been used in a number of senses. It is sometimes said that a person is in hypnosis. Or it capacity be used in a phrase such as experimental hypnosis to mean a field of expertise. In this book the words hypnosis and hypnotherapy will refer ONLY to fields of knowledge and skill. They are in the same class as the words chemistry, medicine (as a discipline), physics, etc. The reasons why this is important will become clearer later. Briefly it is because the other use conjures up a picture of a subject in a unique state of hypnosis.Detailed experiments have failed to establish any way of defining such a state or distinguishing it from other, non-hypnotic states. For the same reason the phrase an hypnotic trance will not be used. On the other hand a field of knowledge is comparatively prospering to define. It is characterised by an interest in a certain class of phenomena. The field defined by interest in the weather can be labelled meteorology, of interest in the past, history, in books, books, in the nerves, neurology and so on. Notice that it is the phenomena that define the subject and not the theories or the practices.For example, the techniques used in chemistry have varied hugely over time. Modern equipment is vastly different from nineteenth century equipment bunsen burner didnt start using his burner until 1855 Chemical theories have also changed enormously over time Daltons atomic theory only goes back to the beginning of the nineteenth century. In a similar way both the ideas that people have had about the field of Hypnosis and the methods they have used have changed considerably, but the phenomena of interest have remained relatively fixed.What the Hypnotist is interested in is a certain class of changes in the functioning of the mind and body brought about in a non-strong-arm and naturalistic way. Later on we will list in more detail most of the common such changes, but here we will melodic line a few such things analgesia a freeing of a sense of pain amnesia -an bring forth forgetfulness involuntary movements generate by suggestion alone and distortion of the messages of the senses, in which a puke may be made to taste like an apple, a clearly visible object may not be perceived, or an object may be seen though not present.The Hypnotherapist is more interested in a rather diffe rent class of changes, such as retrieval of lost memories, removal of old habits or patterns of thought, elimination of tensions, changes in perceptions to bring them more in line with reality, changes in mood and so on in brief to change things which are perceived as problems. When we say that these changes are to be produced in a non-physical way, it implies that the changes are NOT produced by the application of drugs, electricity, magnetism or other physical agency.To say that the changes are produced in a naturalistic way implies that neither are they produced by some strange or unnatural force, power or phenomenon. Hypnotic phenomena are a result of using the natural modes of functioning of the mind and body, but in focused or particular or quaint ways, to produce the desired changes. It is because we are using only modes of functioning which can exist naturally that no hard line can be drawn between a state of hypnosis and any other state or mode of functioning of a person. For many people this point cannot be emphasised too much.In the uninformed mind there is a simple picture that being under hypnosis is rather like termination under an anaesthetic a sudden and dramatic departure of consciousness. mend the stage Hypnotist will at times work (with his better subdues) to approximate to this state of affairs, it has been found by careful experiment that the same phenomena which can be produced under those conditions can also be produced under conditions where there is no such dramatic change. A related flaw can be typified by a recent enquiry to me corporation Hypnosis be used to improve my memory, so that I could pick up and learn a telephone directory? This is effectively equivalent to being able effortlessly to be a chess Master, a scratch golfer, etc. The normal rules of functioning of the mind and body demand that practice, and a lot of it, is necessary to develop such skills. Hypnotic techniques may be used to increase motivation, to reduce d istracting thoughts and to optimise the results of practice, but they are always working on natural systems which have their own rules and therefore limitations. You cannot make a silk purse out of a sows ear.There is a lot of power and potential in Hypnotic techniques, but they are not magic not contrary to the laws of physics, chemistry or neurology. It is easily possible to get a person to feel themselves too heavy to get off a chair. But it will not result in any extra pressure on the chair. Two other words that will be used in this book are egress and Client. The former will normally refer to a person whose functioning is being changed by a Hypnotist, and the latter by a Hypnotherapist. Some Hypnotherapists use the term Patient in place of Client. SUMMARYHYPNOSIS is the area of knowledge concerned with certain naturalistic changes in the functioning of the mind and nervous system. HYPNOTHERAPY is the application of such knowledge to help individuals with a related class of pro blems. We will not use the concept of a state of hypnosis in this book. Home Contents Introduction Next Chapter CHAPTER 2 Hypnotic Phenomena IN ORDER TO pass water a clearer view of the Subject matter of Hypnosis we will next look at some of the more common phenomena which have been reliably produced in certain people in an experimental setting as well as by Hypnotherapists or stage Hypnotists.There is no real departure about the existence of these phenomena. Others may be added to the list below and there can be disagreement over the precise nature of what is incident in them and also about theories designed to explain how they are happening. But there is general agreement that the phenomena do characterise the field of Hypnosis. In each of these examples it must be remembered that no claim is made that the particular phenomenon can be produced with equal ease in everyone, nor that it will be possible in everyone.Remember that we are dealing with naturalistic phenomena. The f act that some individuals are colouring blind does not invalidate the phenomenon of full colour vision in others. The fact that some individuals have poor memories and take a lot of time to learn things does not negate the achievements of certain individuals who can memorise enormous amounts quickly. The fact that not everybody can run a mile in under 6 minutes does not affect the fact that a great number could, with practice, or that there are many who can run it in under 4 minutes.Neither does the fact that the world record time has been reducing allow us to deduce that a 2 minute mile will some day be possible. The general principles of ALL human behaviour or achievement are that there is a range in the qualification of different individuals to produce certain behaviour that anyones capacity can be improved by proper practice and that there are natural limits to what can be done. If Hypnosis dealt with phenomena which did NOT obey these principles it would be a very strange Sub ject indeed. thus in reading the following, remember always that each example is something that can be produced to a high degree quite easily in some people, to a lesser degree and/or in more time in others, and finally to no epoch-making extent in any reasonable time with yet others. It is also a fact that there is only a loose correlation between an individuals capacity to produce one phenomenon and another, rather in the way that if you are very good at geography there is a better than average chance that you will also be good at history, but it is far from certain.The stage Hypnotist works within these constraints of nature by selecting from the audience, by means of various tests, those individuals in which the phenomena of interest can be produced most easily. The Hypnotherapist, who has to work with a wider range of individuals, will tend to use more time and a variety of methods in order to offset the limitations that may arise in a particular individual. Some Hypnotic Phe nomena In the following list the phenomena are group into those areas of the brain or nervous system or body which they involve.VOLUNTARY sizeable remains At one time it was a popular part of a demonstration of stage Hypnotism for the Hypnotist to get a Subject to go completely rigid. So great was this rigidity that the Subject could be supported on two chairs by his head and heels alone. And as if this were not enough the Hypnotist would be able to sit or stand on the supported body with no complaint from the Subject or yielding of his body This has now been banned in the UK by the Hypnotism Act of 1952, as it could lead to physical damage.At the opposite extreme from this, it is comparatively easy to induce in those same large muscles of the body an extreme limpness or remainder which is so great that the Subject feels unable to move them. In between these extremes there are a variety of phenomena in which a large group of muscles those of an arm, perhaps will move in respon se not to the perceived will of the Subject, but rather in response to verbal suggestions from the Hypnotist. INVOLUNTARY MUSCULAR SYSTEM There are many muscles in the body which we do not normally expect to be able to control at will.These include the heart, which is one big muscle, the small muscles which expand and contract to control the flow of blood through veins and arteries, and the muscles of the stomach and alimentary system which push the pabulum along its way. Hypnotic techniques have been shown to be able to affect these. kernel rate may be increased quite a lot, and trim down to a lesser extent. The flow of blood can be neutered so that, for example, it can be increased to warm the feet or fall to cool them. The flow of blood to the face can be neutered in order to induce or reduce blushing. And so on. sensory SYSTEMSAnother popular phenomenon for the stage Hypnotist is to get a Subject to eat an onion under the impression that it is an apple. In order for this to be possible and with every indication of enjoyment there must have been changes in that persons perception of taste, smell and also vision. In general it is possible to change the messages from any sense. The sense of touch can be altered either so that a certain kind of numbness results in which a touch cannot be felt at all, or, conversely, so that it reports the presence of a stimulus which has no basis in reality for example, that an insect is crawl over the skin.Glove anaesthesia is a term often used in Hypnotherapy to describe a situation in which nothing is felt in one or both hands up to the wrist as if a thick glove is being worn which makes it impossible to feel things. The related sense of pressure can likewise be modify, all the way from pinch no sensation of the pressure of the body on the chair to a great sensation of pressure on the chest which has no outward cause, for example. The sense of smell may be alter either to produce anosmia the absence of all s ensation of smell or to change the perceptions so that one smell becomes interpreted as another.A winsome scent can be made to smell like total heat sulphide rotten eggs or ammonia like a rose. The related sense of taste can likewise be affected to change either the quality of the taste or its intensity. Sweet can turn to sour and vice versa, or can simply vanish. The sense of hearing can be affected so that the Subject fails to respond at all to a certain class of sounds, while be aware of others for example, he may remain aware of the Hypnotists voice, but unconscious(predicate) of anyone else or any background noise.The sense of sight can be affected in a similar way so that things which are there may not be noticed and things which are not present are visualised as vividly as if they were there. A popular stage trick is to give the Subject X-ray supply which seem to be able to see through the clothes of anyone looked at. The sense of orientation may be altered so that, for example, a feeling of lying at a steep angle can be induced in a person lying horizontally, or a feeling of falling in someone who is standing vertically.The sense of temperature may be affected so that a part or whole of the body is perceived as being either hotter or colder than it is in reality, though there is no change measurable by a thermometer. The sense of pain, though it is so much more acute than the other senses, follows the same pattern. Because of its importance it has received a great deal of experimental attention and the basic facts have been established conclusively. It is indeed true that a person can be induced by Hypnotic procedures to be consciously aware of less pain in a given circumstance, or, on the other hand, of more.HABITUAL SYSTEMS A typical habit is a complex pattern of behaviour which is carried out automatically with little or no conscious thought. Although it may involve the same groups of muscles that are involved in the phenomena mentioned abo ve, it is really a higher order phenomenon of the nervous system. Such habits are regulated primarily by a part of the brain called the cerebellum and fastening habits is therefore altering the functioning of a part of the brain.For the stage Hypnotist the caper is often to establish a new habit, such as standing and declaiming something when a certain piece of music plays. For a Hypnotherapist the task is the more difficult one of preventing a long-established habit, such as ingest or nail-biting, from continuing. EMOTIONAL SYSTEMS The emotions tend to shade into each other more gradually than do the senses it is hard to put a clear line between a pleasure and happiness in the way that we can distinguish touch and pain, for example.But the principles we have seen above in the senses continue to hold in the sphere of the emotions. Whether we consider love, liking, excitement, pleasure, happiness, or fear, anger, grief, guilt, depression or any other shade of feeling, it is true that they can be induced or suppressed or altered in quality. Although feelings do not seem to us to be localised, in terms of our physiology they are primarily a function of a certain structure in the brain called the limbic system. So in altering emotions we are again dealing with a part of the brain.This part is in direct contact with a small secretor in the brain called the thalamus, which produces hormones which in turn affect other endocrine glands in the body. The best known of these are the suprarenal gland gland and the ovaries or testes. If a person is induced by some Hypnotic technique to feel fear or excitement then the adrenal glands respond as a part of the process. This underlines the fact that Hypnotic techniques can also affect the functioning of the endocrine system. Another example might be the arousal or suppression of internal feelings, which would be go with by changes in the level of sexual hormones.RELATIONSHIPS Of very great importance to most people are their relationships with others. A relationship is a complex pattern of feelings and habitual actions and responses in two or more people, so it involves systems which have been mentioned above. Very often the problem presented to the Hypnotherapist lies in this area, and the task is to sort out what parts of the complex pattern it is best to change in order to improve matters. Insofar as it is possible to alter feelings and actions by Hypnotic techniques, it is by the same token possible to alter the course of a relationship.IMMUNE SYSTEM Scattered through the literature on the subject there are accounts of the use of Hypnotic techniques to influence the bodys ability to react to a wide range of illnesses, including cancer. Perhaps the best evidence underpinning the robustness of these reports is the very well-attested fact of the Placebo Response. This simply says that for virtually any illness there will be a certain proportion of sufferers who will find significantly better i f they are given something that they gestate will work, even if it is totally neutral medicinally.Insofar as Hypnotic techniques can evidently change an individuals belief about all manner of things, as we have seen, there is every reason to suppose that it can act as well as, if not better than the beliefs involved in the Placebo Response to help peoples bodies to heal themselves. MENTAL SYSTEMS We have seen that emotions and habits are both properly seen to be functions of the brain, though they may not be thought to be so by the man in the street. We will now consider a few more functions of the brain which are more obviously so.Memory is a particular function of the brain which has also been demonstrably affected by Hypnotic procedures. It, also, can be enhanced, inhibited, made selective or falsified. On the stage a popular alteration is to make the Subject forget some quite simple thing, like the name of a colour or the number 7. The Subject may struggle very hard to disavow the missing fact but fail totally. An alternative is to get him to believe that something is true or has happened which has not. If a Subject is induced to remember that another person has cheated him in some way, he will start to act in a way which is amusing to the audience.But the serious side to this is that certain individuals can be influenced to believe that they have remembered episodes or early sexual abuse which never in fact happened. The problems that can arise from this are termed the False Memory Syndrome. Concentration is another high-order mental faculty which can be intimately affected by Hypnotic techniques. It is not fantastic to come across cases in which the Subject responds exclusively to the voice of the Hypnotist, and seems totally oblivious to all else. This is a particular case of total concentration.Equally it can be possible to make concentration on any subject very difficult. More generally the entire mental framework can be altered, as when a Subject can be induced to imagine himself to be Elvis Presley, or some other person, and act, respond and answer questions from the viewpoint of that person. Since this book is not encyclopaedic there is no need to list ALL possibilities. Enough has now been said to exhibit something of the range of changes that have been recorded. SUMMARY Hypnotic procedures have been demonstrated in laboratories and elsewhere to produce a wide range of changes in the functioning of human beings.Something of the range has been listed above. Home Contents Previous Chapter Next Chapter Principles of Hypnosis CHAPTER 3 Introducing Systems A very important idea which is central to future development is that of systems, and particularly organic systems. This chapter introduces some of the basic properties of systems which will recur throughout the book, primarily their level of activity, and the most basic ways in which they might affect each other. An important shorthand notation is also presented. IN THE LAST CHAPTER the word system frequently arose.In our growing understanding of the functioning of body and brain, scientists have come to recognise the nature and modes of functioning of many systems in the body. There are the nervous system, the digestive system, the cardiovascular system, the limbic system, the endocrine system, the immune system, the muscular system and so on. Each of these systems has an identifiable structure. The nerves are the physical structure of the nervous system the heart plus veins and arteries and their associated small muscles form the structure of the cardiovascular system, and so on.But equally, if not more, important are the processes which the system undergoes. The existence of the heart has been known since prehistoric time. But the fact that it circulates the blood only became understood with William Harvey (1578-1637) in the early seventeenth century. The existence of the major planets of our solar system was also known from prehistoric times, b ut the principles of their movements were only properly described by north (1642-1727) in the latter half of the seventeenth century.To get any proper idea of a system we must know how it works what kinds of processes it undergoes what are the principles governing those processes. The difference is related to the difference between seeing a thing in static terms and dynamic terms. This great change has taken place in a multitude of sciences, and each time has heralded a great increase in understanding. Darwins Theory of ontogeny is an example of a change from a view which held that species were fixed to one in which they changed in certain ways for specific reasons.The theory of Continental drift has similarly transformed geology. As a simple analogy illustrating this matter from another angle, consider the position of a car mechanic. He might well be able to put quite a few things right by following a few tried and tested procedures that he has found to be effective in some ins tances. But unless he understands the principles governing the function of the various parts of the machine, his ability is going to be strictly limited he will have no real idea of why the changes he makes are effective, and so his work will remain rather hit and miss.He has to know how and why the parts move or operate in order to understand things properly. It will be clear from the last chapter that the field of interest of Hypnotherapy is intimately involved with the functioning of effectively all the major systems of the mind and body. In order to understand what we are doing we are therefore forced to give thought to understanding the nature of these organic systems, and in particular to understanding their modes of functioning and interacting. There is no option. The phenomena are clear. That they involve changes to systems of the body is clear.That the changes are not to their structure (we are not surgeons) is clear. That we change the behaviour is clear. Consequently we a re dealing with the dynamics of complex organic systems. If we are to form an idea of the principles of Hypnosis we are therefore forced to start with a picture, however simple, of the dynamics of the organic or biological subsystems of human beings. The study of the dynamics of organic systems in general is a growth area it is passing relevant to economics, ecology, sociology and biology, and has been approached from all those areas.I have not been able to find an existing approach, however, which is well-adapted to the kinds of systems and dynamics involved in Hypnosis. The following language and methodology is therefore designed specifically to be useful in our field, though it can be generalised to others. How does one start to design a dynamical theory? It is a tried and trusted principle that one should as far as possible work with observables. To base a theory on unobservables is to be working in the dark there is no way of verifying if the theory is right or wrong and no way of refining it.What observables therefore can we say are relevant to all the systems of mind and body in which we are interested? The answer which I will adopt is the level of activity. It is possible, by means of very fine electrodes, to measure quite precisely the level of activity of a single neuron (nerve cell). It is easily possible to measure the mean activity of the heart the heart rate. It is possible to get a good measure of the level of activity of a muscle by means of seeing what force it can resist, or by its oxygen consumption.The overall level of activity of a region of the brain can be estimated by measuring the rise in temperature of that region (a method used over a century ago) or more modern methods involving measuring electric activity (EEG) or local blood flow and metabolism positron emission tomography (PET) and magnetic resonance imaging (MRI). The activity of various glands can be estimated by measuring the concentration of the hormones they produce in the blood. And so on.Although the functions of the various systems are of course distinct, we can in each case form at last a qualitative and very often a precise quantitative measure of its activity at a given time, and hence how its activity is changing with time. Later, in Part C, we will discuss a more exact definition of activity, applicable to all systems, but at this introductory level it is enough to note that the intuitively clear notion of activity is something that is in principle observable for systems of the body. We will therefore base our theory on the notion of the activity of a system.Let us now take a very brief look at a simple Hypnotic process with this idea in mind. A fairly typical Hypnotic induction as used by a Hypnotherapist today may proceed as follows. First of all the Subjects eyeball may be induced to close, by one of a number of methods which usually involve fixing the respect on some point, and some form of verbal suggestion that eyes will get tired until they close. However it is done, it is clear that the result must be a great reduction in the activity of the whole of the part of the visual system involved in viewing the external world.With the eyes closed all the nerves from the retinas to the visual cortex will become quiescent. A typical second step is to encourage physical relaxation. This again may be accomplished in a variety of ways each group of muscles may first be strain so that there will be a natural take a hop into a more relaxed state there may simply be a focus of attention on groups of muscles and a suggestion of relaxation there may be the creation of an imaginary scenario such as a warm beach, which is designed to induce relaxed feelings.But however it is done the result is a great reduction of the activity of the main voluntary muscles, and very often the involuntary ones as well. It will be noticed that a typical induction process is a one-way affair. Unless a question is asked, the Client does not talk . This is usually accomplished by the Hypnotist maintaining a steady flow of speech in which there are no cues for the Subject to respond verbally. But however it is done, the result is that the active speech-producing system often becomes very inactive. The pattern is clear.The Hypnotherapist is reducing the activity of nearly all systems one by one. Higher-order faculties which are harder to observe, such as an internal verbal analysis of what is going on and a critical analysis of its content, are typically also reduced. There is, however, at least one expulsion to the general rule that systems are inactivated and that is the aural system. The Subject must continue to be able to hear the Hypnotherapist. Ideally this system should become more active than usual the intention is for the listener to respond more than usual to what is said by the Hypnotherapist.This may be accompanied by a reduction of attention to other sounds. Another possible exception will be a partic

Demonstrative communications

unreserved chats occurs when individual uses ways to communicate new(prenominal) than their utterance. This is done by facial nerve expressions, remains vocabulary, eye contact, or gestures. When someone discusses confabulation the number 1 thought is generally speaking or verbal intercourse. What commonwealth narrate without words can be more informative than the words they speak. When a person speaks him or her says more with communicatory communication than they are change surface aware of, such as with arm and hand gestures, head positions, and facial expressions as well s with body language (Non-verbal communication says a-lot, 2010).Effective communication is a reciprocal process that includes listening. Successful listening requires eye contact, bearing processing and feedback to the speaker. Active listening may involve asking elucidate questions or restating what was heard to assure that the intent of the centre sent was correctly received. Active listeni ng drives particularly grave when the communication includes emotional content. An individuals body language is the most important factor in how a message is received.It would not matter what an individual may intend to say with words, because it involves communicating not with words, but with facial expressions, gestures, eye-contact, and posture. Body language that is consistent with the verbal message improves understanding. Body language that is inconsistent with the verbal message creates a question in the mind of the listener astir(predicate) the real message. For example, someone may be saying, l really want to hear your vox populi on this. However if the person is looking away, has his arms folded or is typewriting a text essage at the same time, his body language communicates an only if different message. Effective communication requires that content and body language furnish the same message. The benefit of using nonverbal communication is that by reflexion and list ening for signals, it can be easy to interpret the mood, actions, and reactions of other people.Nonverbal communication can help determine if someone is lying, telling the truth, under stress, or being sincere. A person can also use nonverbal communication to communicate with others if using words is too difficult or if he or he needs to communicate in a crowded or noisy room. If one individual is doing more talk of the town than listening or more listening than talking, they are communicating ineffectively. To become more effective, it needs to be a two-way street for the sender and the receiver.The sender needs to double check with the receiver that the message is absorb and understandcapable, while the receiver should confirm clarity by asking questions about the information that is not clear to them or who has not fully comprehend the information. The disadvantages of trying to interpret nonverbal ommunication are that there may be cultural differences or physical conditions that can contribute to misinterpreting someones body language or tone or pitch of voice.Another disadvantage to nonverbal communication is that it is as easy to read reactions as it is to be read by others. Anyone who pays attention to the nonverbal communication signals can have an advantage. In most cases a person may want others to find his or her actions and reactions to bear witness they are being honest in a situation, in other cases he or she may not want others to be able to determine their houghts or emotions (Powell, 2011).In conclusion, verbal and written communication skills are important to learn, although much can also be learned from the demonstrative communication used by others. Sometimes the body language, facial expressions and the tone of voice a person uses can tell you more about a persons thoughts and emotions than then the words they use, and in some cases these signals can be a more accurate indicator. The benefits of effective communication will help busin esses and people succeed.

Advertising: the Magazine Game Informer

Informer an advertisement for Old Spice caught my eye. The reason for this was because it was large scale, in your tone, and took up two pages. The way that this ad established and reinforced the smirch name was very clever. The ad used very neutral, warm take colors such as dark orange, and blue with forward purity text. This seems to be a typical old gaminess ad in my eyes. I say this because the way old spice portrays its self is uproarious but at the same time, without a doubt seriously existencely.This is an unequivocal point, because in the add the man is coered in the old spice foaming body lap while riding a lusus naturae crow away from the sunset while being struck by lighting. This makes a very bold point that it is the manly of manliest body washes. This is ostensible because not any average man could tackle riding a giant crow as well as a lusty lightning strike all while covered in a effervescing blanket of body wash. When it comes to the question of what I think they be nerve-wracking to create, I believe they are arduous to portray this superior man of men image.I am able to link this ad with others that I hurt seen for old spice in the same manner. Such as a commercial I remember about the man that your man could timber like the slogan of the ad is that Were not saying this body wash will make your man into a romantic millionaire jet hoagie pilot, but we are insinuating it. This reinforces my point that the company Old Spice is onerous to create a superior image that their body wash represents. put up to the magazine ad, I find that creating this superior image targets young as well as older men.They appear cool to a junior age group while besides targeting a more centre of attention age group that represents everything they could have been in their lives, but can be by using their body wash so as insinuated in the commercial I talked about previously. The placement of this ad in the magazine is more towards the end. T he ad itself is outlined by a white border, which complements the bold large white text. The man riding the massive raspberry bush takes up one page while a close up of the mans face takes up the other one-half.This is distinguished because I believe that they are trying to show what the man is capable of by showing him riding the bird while holding the body wash, while on the other half of the ad they show a close up of his face, which displays confidence. You can sound out this by his facial expression. He seems sympathetic but also unfeigned at the same time. While on the other hand he is riding the bird with a yelling face, such as athletes do when they are getting pumped up. This is relevant because this is an NFL endorsed ad.I believe that this can also portray two sides to the body wash, such as confident and extrospective but also compassionate. This may also have to do with the twine showtime that they are advertising. Which probably has to do with meaning business. T his ad influences me, and attracts me to their mathematical product because I feel that this wrap will make me feel as if I am more confident and ready for business, or showtime. This is something that is important to many people as well as me.If I am feeling good about myself and how I smell, I may be more apt to be more outgoing and in a better mood throughout my day or night. I feel like people are looking for products that give them more drive. I say this because that is something that I look for, such as more aggregation and confidence. Overall, I believe that this ad is trying to impose the coolness that everyone wants. They are able to do this by showing two different sides of a person through this two page-spanning ad designed around the scent showtime. This is represented through the warm subtle colors surrounding the ad, with the pop lightning bolt striking the man and the body wash bottle in the background. Which is displaying the more confident outgoing side of the scent. These are important characteristics, because when it comes to olfactory modality right it is very important. People do not want over dominating scents, they want scents that attract others, and give them a new reason of achievement and accomplishment like old spice portrays this scent to be.