GEP Marketing Plan

GEP beau monde Contact Information Address: 567 Bay channel Postal Code: K6S 3M4 urban center: capital of Canada body politic: Ontario Country: Canada Tel/Fax: K1G 4M7 Web site: www.thepawshop.ca email us: info@thepawshop.ca Prepared by: Group 3 prof: Richard Yip Chuck Student Greg Demmery March 13, 2008 1.
Table of table of contents GEP conjunction background3 Executive Summary4 Marketing Research4 IntroducingThe hired hand Shop5 Mission5 Location5 blood goals and objectives6 Distribution methods7 take of distribution7 Products and operate8 Branding strategy9 Buying center of attention10 worth strategy10 Employee wages11 The competition11 Breakeven analysis12 picky pricing adjustments14 Legal and regulatory aspects of pricing14 promotional objectives15 promotional strategy15 Promotional justifications17 Promotional tactics18 Promotional compute 20 city block chart21 SWOT analysis21 Appendix A23 References36 GEP partnership Background Name: GEP Company (Gezim, Greg, Elena, Pamela) Store name: The grate Shop Type of avocation: Pet grooming exertion Location: Ottawa, Ontario-Canada Company size of it: Small Business Company (20 Employees) Main Office: Ottawa Bu siness Established: Jan, 2008 Products/Se! rvices home: Grooming services Main products/services: Grooming services including wash, dry, cut, massage, pelage treatments, smash cut and style as desired by proprietor Company Leaders: Elena & Gezim Marketing Director/VP: Pamela & Greg Target Customers: cad owners in the Ottawa region. Our consumer base is professional, affluent, forward thinking, and health conscious(p) with keen tastes for their dogs. Age range: 24-65....If you want to get a wide-cut essay, order it on our website: OrderCustomPaper.com

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