Development of Chunlan multinational operation

. Development of Chunlan multinational operation Chunlan is an internationalistic high-tech gigantic order operating on labor, question, investment and trade. It has a hoggish keen of 14 billion RMB and a net working capital of 8 billion RMB. It is among the 50 largest enterprises in China. Major products include electrical appliance, bicycle, machinery, electronic information, etc. Chunlan has set up decennary oversea branches in USA, Japan, France, Singapore, etc., which forms 5 operating zones of Europe, America, Middle East, southwardeast Asia and southwestern Asia. Its products cover 84 countries and territories in the world. Chunlan has set up return bases in 9 countries such as Russia, Spain, Iran, Brazil, etc. and has agnize research institutes in Japan, USA and France. In 2002, Chunlan established a large and efficient global purchase and gross sales organize by use of matrix management. This indicates that Chunlan is implementing its global convect ion scheme to include capable companies of the world into its purchase and sales pass to achieve higher profits. Chunlan has gone through three stages in multinational operation: (1) product export. In the start of 1990s, Chunlan exported products via agents because its products were non substantially know in the world. It applied some alone(p) approach known as difficulty first and simmpleness later.

It aimed at the markets in Europe and America and demanded its products to stimulate the strict quality standards in those markets. It then expanded to the markets of growing countries. (2) Establish global sales ne twork. Chunlan started to set up abroad sal! es network in 1997. It established over 1200 oversea outlets via strategic union and positive the initial Chunlan product international sales network and Chunlan research information international network. In 1998, Chunlan set up the secondment retail network in Europe via purchase, hence have its own sales network. Its export... If you motivation to get a mount essay, order it on our website: OrderCustomPaper.com

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