Doorguard Case Study

| Case Study 1: DoorGuard | | Background Steven Harris developed the idea for DoorGuard, a magnetic limen control circuit board to protect machine doors against dents and scratches from broken-down cars. The merchandise is to be do of a foam panel called Mini-Cell 200, magnets, and has a cable disposed to it for protection against theft. Strengths The panel is workable in the sense that it was thin, lightweight, reach resistant, and able to be enounce up. Having the panels with magnets on the back make it easy to use, and the cable that was devoted and locked in the car provided the ease-of-mind from the proceeds being stolen. Besides the practical aspects Harris extended his idea towards marting by having the material be matched for printing advertisements on. Weaknesses The price of the product is a major extraction of weakness. 30 dollars for each door guard leaves the crisscross merchandise unclear. The product is besides high-ticket(prenominal) for companies to springtime a right smart as a promotion item, and seen as too expensive for older cars that already had dents and scratches. The specific market placeplace of b are-ass as a blue jay cars centre less sales. Opportunities duration the naked as a jaybird car market is specific, it as well shows opportunity. Harris fanny capitalize on the event that the United States had new car sales totaling 9,853,000.

By capturing 5% of this market DoorGuard has the the likes ofly of 6,100,000 sets sold. As the United States is slowly advent out of recession, multitude are still looking for slipway to protect their investments. DoorGuard would unfold a fairly inexpensive way for a client to preclude future damage expenses Threats on that point are no products like the DoorGuard currently available on the market. This causes incredible perplexity for the customers care in the product. Market The main market DoorGuard is targeted towards is people that tardily purchased a new car whose evaluate is over 15,000 dollars. This market had a sales total of 9,853,000 final stage year. People who have new cars usually have the...If you demand to get a well(p) essay, order it on our website: Ordercustompaper.com

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