SWOT analysis of Starbucks Corporation. "Saving Starbucks' Soul"

Executive AnalysisStarbucks Corporation, founded in 1971, is a retailer of specialty coffee. Starbucks retails a shape of drip brewed coffee, espresso-based hot drinks, another(prenominal) hot and cold beverages, terminate food items, coffee-related accessories and equipment, teas, ice cream, and items much(prenominal) as mugs, coffee bonces, and medicine and other non-food products through retail stores in approximately 39 countries worldwide. The federation operates primarily in the US. It is headquartered in Seattle, Washington and employs occlude to 150,000 people. Starbucks mission is ?To inspire and levy the human spirit? champion person, one cup, and one propinquity at a time? (www.Starbucks.com). Top management believes in involvement in the activities of the survey and employees enjoy unsurpassed benefits in the industry. Schultz strongly believes that Employee satisfaction is instantaneously related to customer satisfaction. The company recorded revenues of $7,787 cardinal during the pecuniary grade ended October 2006, an plus of 22.3% everywhere 2005. The operating pillage of the company was $894 million during pecuniary social class 2006, an ontogenesis of 14.5% over 2005. The net winnings was $564.3 million in pecuniary year 2006, an increase of 14.1% over 2005. Its very strong financial sit allows it to expand aggressively domestically and internationally.

Situational AnalysisIn regards to the coffee bean market, although it has endured overmuch criticism for its purported monopoly on the spherical coffee-bean market, Starbucks lonesome(prenominal) accounts for about cardinal percent of global coffee production. According to Starbucks, they purchased 4.8 million pounds of attest Fair clientele coffee in monetary year 2004 and 11.5 million pounds in 2005. They have become the largest buyer of sure Fair cunning coffee in wedlock America, 10% of the global market, and the only company licensed to care dependent Fair take coffee in 23 countries. drudgery AnalysisStrengthsStarbucks Corporation is a very profitable organization, earning in otiose of $700... If you want to vex a full essay, ready it on our website: Ordercustompaper.com

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