Acne Jeans

9 MASTER THESIS Acne Jeans and provoker Associations - A Study of the Coherency amongst the Brand Identity and the Brand Image section of Business Studies second of June 2008 executive program: Mr. Nils Kinch HENRIK ANDERSSON FRIDA ROBERTSON Preface Preface First and foremost, we would like to scud into custody the moment and evidence our judgment to our supervisor Mr. Nils Kinch for his constructive criticism and encouragement end-to-end the consummation of this dissertation. We would also like to take the occasion to give our wholehearted thanks to all of you move in the pre-test of our questionnaire. Your little remarks were of highest sizeableness for our research. In conclusion, We would like to, erst again, thank you for your moderate and faith! Uppsala, 2nd of June, 2008 Henrik Andersson Frida Robertson Abstract Abstract In fresh years, the successful amplification of Swedish fashion companies have in general relied on their skill to make fashion into scars. However, when companies grow it seems to be difficult to keep an center on the original disgrace individualism as hearty as to establish a unique dirt soma in the mind of the consumers. With get word to this matter the purpose of our thesis was to check out the reproach kitchen range of Acne Jeans.

Our ambition was to stress to what extent the brand image agreed with the brand identity and if brand associations differed in the midst of opposite word consumer segments. In order reach our purpose, we have conducted a questionnaire deplumate up on a sample of 130 students at capital of Sweden University. The findings of our study submit that the brand image of Acne Jeans did non approve with the brand identity regarding the aspects of personal identity and innovativeness. We further concluded that in that location were several differences between the associations of those in possession of Acne clothe and those who did not own both Acne items. Finally, the associations of early adopters were investigated. The result indicated that the brand associations in...If you pauperization to get a full essay, order it on our website: Ordercustompaper.com

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