Finding the Best Uil Ready Writing Essay Samples

Finding the Best Uil Ready Writing Essay Samples The Tried and True Method for Uil Ready Writing Essay Samples in Step by Step Detail Consequently, glance at the guidelines to understand whether there are any particular needs of the college. Hence, it is going to help in drafting an ideal assignment and fetching excellent grades. It is also critical for students as soon as it comes to English Language examinations. Don't waste time and begin writing early The students should plan in an appropriate manner about the correct time to begin writing their thesis based on the length of the course. Uil Ready Writing Essay Samples for Dummies Essays have many purposes, but the fundamental structure is exactly the same. Applications received after that date won't be considered. Academic papers need you to determine a specific angle to pursue in writing, which is going to be the basis of the paper. Reading samples of response papers is also an additional way by which you can easily discover how to compose a reaction paper to documentary. These guidelines will help you in planning how to compose a reaction paper to a documentary. Therefore, see the samples so you can perceive how to compose the statement easily. Evaluation is a little harder. When you plan your essay and jot down the points you're likely to go over in your draft, you are going to have lot of points to discuss. Write about something which you find challenging. It's therefore critical that you make certain you thoroughly plan it well and earn a draft (rough work) of the things which you're going to be discussing before you transfer the draft into the principal work. Your style ought to be vivid and to present decent conversation. In the same way, somebody who has crossed the personal statement writing hurdle himself can demonstrate the correct means to cross it. Just be certain that you get information you have to have in writing so you are not going to have much a difficult time getting started. Writing is among the most effective modes of self-expression, and additionally it is a remarkably effective approach to help your students sort out all their ideas and feelings. You should likewise be able to tell what evidence the author is likely to use to support the position she or he's taken. Assuming which you want to get hired by a great company, generally you'll be requested to compose an expert goals essay to demonstrate that you're the most acceptable candidate to occupy the available position. Try to remember, all type of activities you're speaking about in the essay must be associated with the scholarship program. Therefore, to ensure your private statement is flawless, get it reviewed by somebody else. The very first sentence is also a means to make an effect. Ideas, Formulas and Shortcuts for Uil Ready Writing Essay Samples Make sure it can be read easily for the readers to understand what you are speaking about. You'll usually find clues to the response to such questions in the very first few paragraphs. From my experience, it's fine to start your essay with a question. The essay may not be written according to standard essay scheme on account of the reason that the thesis statements together with conclusions are blurry. When you're assigned the job of writing the scholar ship essays, then you're in a fix that the way to handle it because for you it's among the common task which should be taken care. Always keep in mind that the crucial element to have an excellent writing is to realize the topic. The program can generate an entire essay in under a second, dependent on a few keywords. You've got to comprehend which type of an article you're going to work with, and that means you can develop a correct tone and format of your upcoming essay. So far as essay structure goes, a 4 or 5 paragraph essay based on the number of points you are going to want to argue is an excellent start. What you should do is to go over the topic. After that, follow this up with the definition. Uil Ready Writing Essay Samples Secrets That No One Else Knows About Also, you can look for sample expository essay topics so you will understand what to research and that which you will deal with. In here, you ought not introduce any new details. You are able to also check more information linked to their educational qualification and the amount of articles or essays they've delivered. Don't neglect to include all the essential details.

Descriptive Essay The Wind Essay - 824 Words

The opening to this passage appears very therapeutic as befitting with the imagery of the lulling ocean: â€Å"the wind was nearly calm, and being bound down the river, the only thing for it was to come to and wait for the turn of the tide.† The calm and peacefulness is reflected in the behaviour of the ship crew as they appear to be very relaxed: â€Å"We felt meditative, and fit for nothing but passive staring. The day was ending in a serenity of still and exquisite brilliance. The water shone pacifically†¦ and draping the low shores in diaphanous folds.† This sense of tranquil is quickly overshadowed with the subtle foreboding and suggestion that it is merely the calm before the storm: â€Å"only the gloom to the west, brooding over the upper reaches, became more sombre every minute, as if angered by the approach of the Sun.† this suggests that the darkness is imminent and will easily over-empower the light that keeps the keeps the chaos at bay. The idea of the calm before the storm also fits in nicely with the imagery and narrative of the extract as it is clear that it takes place on a ship that is anchored and in potential danger from any turn in the weather. This immediate sense of foreboding within the opening of the novel suggests that later on in the narrative the darkness might overpower the light and take over to create chaos from natural harmony. This idea of the calm before the storm is actually reiterated within the structure of the opening itself. The first couple of pagesShow MoreRelatedAnalysis Of The Santa Ana And Linda Thomass Brush Fire1500 Words   |  6 PagesJoan Didion in her essay, â€Å"The Santa Ana† and Linda Thomas in her essay, â€Å"Brush Fire† describes the Santa Ana in two opposing stands with similar moves. Didions purpose in writing her essay for the Santa Ana is to inform her readers. She informs them about the Santa Ana, the effect the winds have on human behavior, and how they have to live with the Santa Ana. Thomas writes her essay to engage readers on the Santa Ana’s effect on brushes. She gives details on how the Santa Ana causes natural brushRead MoreThe Beach Essay781 Words   |  4 PagesDescriptive Essay- Beach, Vacation The place where I feel most comfortable is a place where I am calm. A place that is peaceful in its own ways. It is the place to go to get away from all my troubles. It is the one place where I could sit forever, and never get tired of just staring into the deepest blue I have ever seen. It is the place where I can sit and think the best. A place where nothing matters but what is in that little moment. The one place capable of sending my senses into an overloadRead MoreCage Bird and How to Say Nothing in 500 Words768 Words   |  4 PagesI start to review narrative and descriptive essays, I have to try to understand what separates the two. I chose to compare â€Å"Caged Bird†, by Maya Angelou as my Descriptive essay and â€Å"How to say nothing in 500 words†, by Paul McHenry Roberts as my narrative essay. To me these two essays set themselves apart from each other, not just because of the different styles of writers, but the meaningful message that was delivered in b oth essays. While both of these essays have a strong message that it deliversRead MorePoetry from Linda Thomas and Joan Didion on The Santa Ana Wind811 Words   |  4 PagesThe Santa Ana Wind Linda Thomas and Joan Didion are both natives of Southern California and wrote about the Santa Ana, a wind that blows from northeast to Southern California every year. Didion, the author of The Santa Ana, mostly writes about the area where she was born in 1934. Thomas, the author of Brush Fire, was also born in Southern California. She has been writing poems, stories and essays for 25 years. Her writing has appeared in numerous print journals like American Poetry Review. BothRead MoreLos Angeles Notebook by John Didion1011 Words   |  4 Pagesemotion. Joan Didion explores this relationship in her essay â€Å"Los Angeles Notebook† Through looking at Santa Ana winds; she identifies her view that peoples actions can be affected both before and during the wind through feelings and mechanical behavior. Didions express the sense of anxiety and apprehension that overcomes Los Angeles whenever the Santa Ana winds blow, but also Didions belief that the winds make people unhappy. Santa Ana winds create a sense of the great effect they have on not onlyRead MoreLoss of Freedom in Sedaris This Old House and Angelous Caged Bird1274 Words   |  6 Pageswriting, and Angelou explores her concerns through descriptive writing with the analogy of a bird, they still are exploring the similar topic of perceived loss. The loss of freedom, demonstrated by the demand to uphold a family image, versus the caged bird, remain very similar in both pieces due to percei ved entrapment, disappointment and self-nonentity. Descriptive essays leave room for misinterpretation and confusion, where as a narrative essay is straightforward and to the point. The loss of freedomRead MoreThe Task Of Composing A Descriptive Essay1310 Words   |  6 PagesRecently, my Composition I teacher assigned the class the task of composing a descriptive essay. This led me to the question, â€Å"what is a descriptive essay?† What topic could I possible write about for three whole pages? What have I done, seen, or experience that could fill these three long pages? My life thus far has been quite sheltered, so this has created quite the dilemma for me. Being that I am supposed to be descriptive, I feel the need to describe the stress that this has created for me. My physicalRead MoreExpository827 Words   |  3 Pagescellars†¦I have found them I hospitals and in the den of the rattlesnake†¦. (176) In this quote Grice start with first person in place and with the repetition of â€Å"I† so that the reader can get the attention into it. Grice’s purpose in the â€Å" Black widow† essay is to inform the audience about t he widow’s life style. He shows inspiration, fascination, respect and love for widows. He furthers his purpose by using rhetorical strategies throughout his text. Grice’s uses imagery, metaphors, similes, personificationRead More Clash with the Hurricane- Personal Narrative Essay868 Words   |  4 Pages The sky darkened from the blue light sky, it turned suddenly to a dark black gloomy sky hovering with a mist cloud. I walked back into the car, seemingly it was going to pour down. Heavily, the wind blew. I turned to shut the windows, but, as I looked closer out of the window, huge clouds started fusing together which then created a huge immense hurricane. I could not believe my eyes, a hurricane was coming our way. I could notRead MoreOverview of Key Image Terms: Simile, Metaphor, Personification, Dominant Impression, and Connotation1491 Words   |  6 Pagessomething else. This metaphor could mean that there was something bad happening. The river didnt literally turn into blood. It means that far away there was foreshadowing that there would soon be conflict. Example #2: In Alex Hess college application essay, Sharing Time, he describes an experience from kindergarten in which he was seeking the glory of sitting on the orange line on the classrooms carpet. He then goes on to describe how he has been continuing to pursue the orange line. Commentary:

Future of Diplomacy - 5660 Words

The Future of Diplomacy HANS J. MORGENTHAU FOUR TASKS OF DIPLOMACY Diplomacy [is] an element of national power. The importance of diplomacy for the preservation of international peace is but a particular aspect of that general function. For a diplomacy that ends in war has failed in its primary objective: the promotion of the national interest by peaceful means. This has always been so and is particularly so in view of the destructive potentialities of total war. Taken in its widest meaning, comprising the whole range of foreign policy, the task of diplomacy is fourfold: (1) Diplomacy must determine its objectives in the light of the power actually and potentially available for the pursuit of these objectives. (2) Diplomacy must†¦show more content†¦If the answer seems to be in the negative, A must try to induce B to abandon its objectives, offering B equivalents not vital to A. In other words, through diplomatic bargaining, the give and take of compromise, a way must be sought by which the interests of A and B can be reconciled. Finally, i f the incompatible objectives of A and B should prove to be vital to either side, a way might still be sought in which the vital interests of A and B might be redefined, reconciled, and their objectives thus made compatible with each other. Here, however - even provided that both sides pursue intelligent and peaceful policies - A and B are moving dangerously close to the brink of war. It is the final task of an intelligent diplomacy, intent upon preserving peace, to choose the appropriate means for pursuing its objectives. The means at the disposal of diplomacy are three: persuasion, compromise, and threat of force. No diplomacy relying only upon the threat of force can claim to be both intelligent and peaceful. No diplomacy that would stake everything on persuasion and compromise deserves to be called intelligent. Rarely, if ever, in the conduct of the foreign policy of a great power is there justification for using only one method to the exclusion of the others. Generally, the dip lomatic representative of a great power, in order to be able toShow MoreRelatedDissuading China to Using the Threat of Force Against Others Essay1530 Words   |  7 Pagessense for countries in the region to debate the issues that are revolving around them in an organization similar to the Pacific Nations Committee. The countries in Southeast Asia that are having the territorial issues could have a chance to use diplomacy rather than military means. The United States could be a broker in this debate over the South China Sea. The United States has no territorial dispute in the South China Sea, but wants the sea to have freedom of the seas. Since the United States hasRead MoreRole Of Local Media On Public Diplomacy1705 Words   |  7 Pages1.0. Introduction This chapter introduces the study by giving a brief background to the role of local media in promoting Public Diplomacy of China in Zanzibar. The chapter also gives research Questions and significance of the study and research methodology. 1.1.1 Background and Problem Statement In every society in this world, media plays a very important role as sources of information on what is occurring not only within the local community but also in international in the formation of public opinionRead MoreThe Policies Of The United States During The Period912 Words   |  4 Pages1898-1936 regarding latin america can be broadly covered in phases; the first phase: Big Stick Diplomacy 1898- 1909, the second phase known as Dollar Diplomacy from 1909- 1913, the third phase called missionary diplomacy from 1913- 1921 and finally the fourth phase known and the good neighbor policy 1933- 1936. These four policies had a great impact on not only the landscape of latin america but on the future of the United States in the region. Starting in 1898 we see a shift from the US being solelyRead MoreThe Legacy Of The Reagan Doctrine Essay1150 Words   |  5 Pageswanted to spread their communist s agenda or were eradicate an existing regime (Conservapedia, 2012). The doctrine was in full operation when The Soviet Union without provocation and with overpowering force Running head: THE COLD WAR AND U.S. DIPLOMACY 3invaded Afghanistan in 1979. This roll back of Soviet power met little resistance form the international community except Central America. Internally, Democrats in Congress warned thatRead MoreTheodore Roosevelt And William Howard Taft1501 Words   |  7 Pagessubjects of foreign policy, we begin to parse out many similarities and differences between these two early 20th century leaders. First, we will look at aspects of Theodore Roosevelt’s presidency as they pertain to issues of foreign policy and diplomacy. Famous for his â€Å"cowboy demeanor† and unwavering bravado, Roosevelt was once quoted talking about his diplomatic philosophy, noting that one should â€Å"speak softly and carry a big stick†. (Morrissey) This statement came to typify what pundits referredRead MoreEssay about Foreign Policy - Roosevelt Corollary1109 Words   |  5 PagesEuropean intervention with Latin America. This policy became known as the Roosevelt Corollary. The document echoed the style of leadership President Roosevelt became synonymous with. This more aggressive form of policy became known as Big Stick Diplomacy. Foreign policy in the United States would forever be changed by President Roosevelt’s reinterpretation of the Monroe Document. The Roosevelt Corollary would later go on to affect decisions the United States made in regards to the Cold War, CubaRead MoreRelations Between Bilateral And Multilateral Relations1257 Words   |  6 Pagesare time consuming during negotiations. Diplomacy can loosely be described as the interaction amongst states within the international system. As a result diplomacy is broken down into bilateral and multilateral relations. Consequently bilateral diplomacy mainly refers to the political, cultural and economic relations between two nations. These two nations both are equal and have to work with one another, therefore consensual. Whilst multilateral diplomacy refers to involving more than two nationsRead MoreThe Prince Machiavelli Summary1016 Words   |  5 Pagesaffected the world’s most powerful institutions. While Ali agrees with many of the underlying principles of Machiavelli, he rebuts specific notions more than once. For example, Ali questions the practicality of Machiavelli’s inherent distrust of diplomacy. Furthermore, Ali disagrees with Machiavelli’s ideas on neutrality and alignment. Ali also doubts Machiavelli’s understanding of international relations, citing his pessimism toward man. Ali’s analysis offers a view of how Machiavellian tactics workRead MoreThe Cold War and US Diplomacy1296 Words   |  5 PagesThe Cold War and U.S. Diplomacy While President John F. Kennedy was only the commander and chief for a brief period of years, not even fulfilling a full term, he was extremely beloved. Not just for the work that he completed in the United States, such as founding the Peace Corps, but for his strategic and diplomatic relations with what were often extremely tense diplomatic relations. One of the most famous incidents of precarious international relations was the Cuban Missile Crisis; it was duringRead MoreCrisis Diplomacy1351 Words   |  6 Pageswill discuss the diplomatic intervention that the organisations used in the Libyan crisis. The essay will firstly define the important factors and explain how everything works together. Diplomacy is defined as the conducting of negotiations between representatives of states. This may refer to international diplomacy, the conduct of international relations through the communication of professional diplomats in the essence of certain issues such as peace-making, economics, cultures, trade, war, environment

The Ethics of Artificial Life Essay - 1971 Words

At the end of the last Millennium a group of academics and experts in artificial intelligence postulated fourteen outstanding questions and problems that they believed would need to be solved as the development of artificial life progressed. The fourteenth and final problem posited by this panel was to â€Å"establish ethical principles for artificial life† in four main regards: â€Å"the sanctity of the biosphere, the sanctity of human life, the responsible treatment of newly generated life forms and the risks of exploitations of artificial life.†(Bedau 374) As technological and scientific research continues to advance towards both understanding and eventually developing artificial life, the ethical issues that surround the development of new and†¦show more content†¦While it is easy to declare the necessity of ethics for artificial life, it is near impossible to truly catalog the progress of such a long and challenging process. How could we possibly hope to r each a consensus on the ethics of artificial life, when we, as a society, have yet to come fully to a consensus on human ethics and on what constitutes a life? The answer to such a question is, inevitably, that we cannot possibly reach such a consensus, but that we must strive forward in the face of this impossibility, slowly shaping and sharpening our ideas; ever attempting to find a perfect solution to the problem. And so it is that, until artificial life does arise, we are stuck attempting to clumsily translate human ethics, devised over thousands of years, onto the brave new reality of life made by the hands of man. As such, it will prove more prudent to examine how human ethics and philosophy might be applied to each of the four subsections posited by Bedau et al.’s fourteenth problem, than to attempt to summarize decades of academic discussion and disagreement by the many parties who have weighed in on these complex issues. The first issue raised by Bedau’s fourt eenth problem is termed the â€Å"sanctity of the biosphere† and is best summarized by the question ‘is it ethically acceptable to create autonomous systems for short term research or to solve short term problems when such systems may cause tremendous long term damageShow MoreRelatedThe Government Should Regulate Artificial Intelligence1655 Words   |  7 PagesXin Zhai Prof. Sanchez WRT 150-08 28 October 2016 The Government Should Regulate Artificial Intelligence People have already realized that Artificial Intelligence (AI) gradually occupies our life in different aspect and presents in different forms. AI will help big companies to cope with their data analysis and provide them with the best-calculated strategy. AI robots have already been employed in some countries like Japan to help with old people or patients who suffer from mental illness. BesidesRead MoreEthical Dilemmas Regarding Technology : Ethical Dilemma1596 Words   |  7 Pagesconflicting options, which are all morally correct. It is worth to note that ethics and morals are not easy to separate, as they both define what human behaviour should be at all times. The two aspects address issues of right and wrong as pertains to different walks of life. Cultural norms usually determine the ethical behaviour of a society, and these norms would inform people’s take on right and wrong as they tread life. For example, a lady may conceive with a man then finds herself with anotherR ead MoreEssay On Artificial Intelligence1515 Words   |  7 PagesIntroduction I chose Artificial Intelligence since I believe that it is extremely intriguing and important in the field of Information Technology. Artificial Intelligence is the theory and development of computer systems able to perform tasks that normally require human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages. AI is usually defined as the capability of a computer program to perform tasks or reasoning processes that we associateRead MoreWill Ai During War Machine Create A Peaceful World?1333 Words   |  6 PagesWill AI in War Machine create a peaceful world? Artificial Intelligence (AI) is developing rapidly as in the last few years there have been some AI that is created to help human in some different sectors like aged care. However, in the development of artificial intelligence there are some problems as there are some arguments regarding the war machine or autonomous weapon which is powered by artificial intelligence. Some people may believe that war machine can create a peaceful world, however theRead MoreEthical Issues with Artificial Intelligence1471 Words   |  6 Pagesnumerous achievements not thought of in previous centuries. There is a questions that some people have begun to ask â€Å"Will science ever advance to far?† Some believe this is the case with artificial intelligence or AI, which is the theory or goal of a series of accomplishments that would allow a computer to house a sentient life form. The idea of AI has formally been around since around 1956. There has been very slow but steady progress towards a worki ng AI. Most scientists believe that there will be AI withinRead MoreArtificial Intelligence And The Singularity Conference1149 Words   |  5 PagesRecently there was a speech at the Artificial Intelligence and The Singularity Conference in Oakland, California. There was a great lineup of speakers, including AI experts Peter Voss and Monica Anderson, New York University professor Gary Marcus, sci-fi writer Nicole Sallak Anderson, and futurist Scott Jackisch. All of us are interested in how the creation of artificial intelligence will affect the world. The topic was â€Å"The Morality of an Artificial Intelligence Will be Different from our HumanRead MoreMilton Friedman And Richard Freeman Essay932 Words   |  4 Pages Business ethics Name Institution Date Questions 1: Milton Friedman and Richard Freeman represent differences that exist on the positions held by scholars with regards to the obligations of a business firm. The major difference between the two is on the issues of corporation’s responsibilities to the society and the obligations to different groups. To whom does the corporation owe much responsibility? Friedman offers his views based on the shareholders theory. In his theory, he adoptsRead MoreThe Importance Of Artificial Intelligence In The Military1524 Words   |  7 Pagesdevelopment of artificial intelligence for specific fields of work is becoming more prevalent. One of these fields where artificial intelligence (AI) is beginning to grow rapidly is in the military. All branches of the military are beginning to develop and implement AI on the battlefront in order to replace human soldiers. However, the use of AI to perform life and death decisions is a highly debated over topic. The morals and ethics behind letting a co mputer decide to take the life of a human isRead MoreImportance Of Deontological Ethics In The Movie Robot820 Words   |  4 PagesKant, a central figure in the world of philosophy and ethics, â€Å"argued that morality must ultimately be grounded in the concept of duty, or obligations that humans have to one another, and never in the consequences of human actions† (Tavani, 47). This argument from Kant serves as the foundation for deontological ethics, which believes that morality comes in the form of duties; that humans have the moral duty to do right things and the moral duty to not do bad things. Looking at Frank Robot, withRead MoreSample Resume : Artificial Intelligence765 Words   |  4 PagesI am applying for admission to the Ph.D. programme in Artificial Intelligence. I have a background in computing at both B.Sc. and MSc. levels and due to the projection of emerging technologies and how everything is tilted towards Artificial Intelligence: I want a career in the f ield. Particularly, as Artificial Intelligence is one of the main research areas in Computer Science and how it will help me expand my knowledge scope and expertise in: web intelligence; intelligent interactive systems; human-robot

The Use Of Social Media On Women s Media - 2392 Words

The conversation surrounding women’s roles in the media has been brought more into center focus today through the use of social media. More and more people are joining this conversation with each tweet, blog or Instagram that gets posted. The real questions are: Is this a subject that is being acknowledged globally or just in the US? What kind of advancements have other regions, specifically Central Europe, made that perhaps the US hasn’t? Or vice versa. Why is this a topic that women globally should concern themselves with? A 2014 study done by Women’s Media Center shows that male bylines in the US outnumber women’s by 63-65% in evening broadcasts, Internet and print. How can we expect women to be properly represented when men are controlling the conversation on every major media platform? This is important because the media heavily influences the way society thinks and acts. If women are being over-sexualized on most media fronts, how can we expect the general population to respect women enough to promote one to CEO or vote one in for president? The media has direct influence on our lives and the way our views are shaped. It’s important to be aware of women’s roles in the media, as a negative/incorrect depiction will hinder women’s ability to live up to their full potential. Worldwide, women have still yet to fully break â€Å"the glass ceiling,† but what can we, as a nation, take away from the progress or stagnation of other regions, such as Central Europe? BeforeShow MoreRelatedThe Effects Of Social Media On Body Image1663 Words   |  7 PagesDo college-ages women who use twitter exhibit higher levels of social comparison and body checking than non-users? Countless scientific studies and research focus on the effects of social media platforms on body image, social comparison, and image satisfaction. Author Erin A. Vogel has written extensively over the effects of social media and body image. The studies utilize different experimental approaches that indicate the subjects who showed high levels of social comparison orientation are avidRead MoreThe Media And Its Portrayal Of Athletes1573 Words   |  7 PagesAccording to Knight and Giuliano’s 2001 article, gender equality has been and will remain a current topic of hot discussion in the media and its portrayal of athletes. Athletes have a unique ability to deliver their thoughts and information to the masses through the media outlets given to them in regard to their social status. Once the media has heard what the athletes have to say it can be at the media’s hand for interpretation. In this specific study 92 undergraduates were given a fake newspaperRead MoreEffects Of S ocial Media Essay1322 Words   |  6 Pagesall types of effects social media has on society, especially adolescent girls as that age group is mainly targeted. The role of media has changed drastically from when it first started to now. It was first created for the main purpose of communicating information. Although that is still true to this day, there are also other purposes for the media now. Media presents information through books, posters, the web and etc. One of the most popular forms of media today is social media. That includes FacebookRead MoreThe Impact Of Media On Body Image1538 Words   |  7 Pageswith the development of modern social media, it has grown up to be an important element in affecting the perception of body image to shape the body image. The influence of mass media may be related to the social comparison process of appearance in female and male. The ideal media body image, it is easy to compare in everyday life, and that will result to dissatisfaction wi th people s body size. On the one hand, Orbach (1987) briefly posted that the western media produced a picture tender the idealRead MoreSocial And Social Impact On Social Media1167 Words   |  5 PagesThis study suggests that social comparison orientation (SCO) produces negative outcomes is associated with social media use. They believe that people high in SCO are very aware of people around them and thus are more drawn to social media because the expansive networks allow individuals to connect to a wide variety of others, and we can learn a large amount about these people from their profiles. Also, social networking sites allow for upward social comparison, or the comparison of yourself withRead MoreSocio Cultural Morals Of Feminine Beauty1212 Words   |  5 Pagesbeauty are put in all forms of favored media, battering women with images that portray what is advised to be the impeccable body.These morals of beauty are almost completely far-off for most women; a majority of the m odels advertised on television and in advertisements are below what is considered healthy body weight. Mass media s use of unrealistic models says an implicit message that in order for a woman to be beautiful, she must be unhealthy.The media puts an image of beauty that is unattainableRead MoreSwot Analysis Of Find A Muse 1071 Words   |  5 PagesBe-Mused Marketing Strategy   Be-Mused, a play on words implying both to â€Å"find a muse† as well as be â€Å"mystified† is an omni channel social networking system dedicated to connecting users on the basis of hobbies and interests. Be-Mused uses geo social data to connect users, in real time, for events, gatherings, or one-on-one meetings, all orchestrated by independent users. Additionally, users have the ability to passively seek out activities. From starting an impromptu drum circle on Venice Beach,Read MoreTodays Unrealistic Body Expectations1311 Words   |  5 PagesModern society portrays good looking men to have broad shoulders, toned arms, six-pack abs, and a small waist while good looking women are viewed to have the characteristics of being slim and fit, having a small waist, lean hips, and perfect skin complexion. As a result, many people are affected by our own societys portrayals of good looking men and women that they feel pressured into doing whatever it takes and going throu gh extreme measures, most of the time, spending countless hours in the gymRead MoreObjectification Of Women And Women1462 Words   |  6 PagesObjectification of women works with benevolent sexism to further oppress women in the media through its effects on self-esteem and well-being. Rollero’s (2013) article â€Å"Men and women facing objectification: The effects of media models on well-being, self-esteem and ambivalent sexism† examines media representations of men and women and how they are related to levels of sexism and psychological well-being. The literature on objectification has mostly indicated the connection between viewing objectified media representationsRead MoreSocial Media And Its Effects On Society1167 Words   |  5 Pagesany social media site that they deem entertaining. Over the past 10 years social media has taken over, and has taken teens away from the real world and putting them behind a screen. Social media, a hot and relatively new commodity, is used by all ages. To understand this topic that will be discussed, social media needs to be defined. Most forms â€Å"of social media are electronic, and allow people to communicate and interact with one another using computers, smart phones and the Internet. Social networks

Financial Statements Of Insurance Companies -Myassignmenthelp.Com

Question: Discuss About The Financial Statements Of Insurance Companies? Answer: Introduction In the given case study, JAE Limited is the company for which Wizard Finance, a company that provides corporate credit card service enables the credit card for business use purposes at the managerial level or above. This has been of tremendous help to the employees whenever they have had to make some overseas trip or book international business class flights or extended hotel stays for overseas assignment. (Aitchison, 2016) Though this was for business use only, but many executives of JAE limited have also utilized it for personal purposes as well and have later on sent a cheque in the name of Wizard finance to the accounts payable department to make out for the personal expenses incurred. All this did not go smoothly and the loophole of non segregation of duties has enabled the accounts payable clerk, Steve Ray, to commit a big fraud with the company amounting to over $ 1 million. This has not only questioned the integrity of the working staff at JAE limited but on the company as well in terms of the internal financial control being implemented and practices within the company. (Capaldi, et al., 2017)Therefore, the policies and procedures which are currently built in place needs to be reviwed in order to find out the deficiencies and build a strong control around them. In the light of the background information given about the company and the accounts payable function in the company, there has been many factors which have led to the non identification of the deficiencies and te fraud which was being prevelant in the organization. There was only a single person responsible for collecting all the cheques which were to be paid to Wizard Finance, the entire control of the account was in his hands which no reviewer and checker besides him or above him to scrutinise and check the viability of his work. (Buchanan, et al., 2017) He was the sole owner of the accounts payable department and the bank reconciliation is not in place which could have shown that the outstanding for the banks were such huge amounts and were not being paidn in time to Wizard Finance even after being followed up by the vendor and receiving the cheques from the vendors. Since the card was given only for the business use, therefore when the clerk was aware that the crad was being used for personal purposes, this should have been brought to the notice of the management even though the same was being reimbursed by the employees in the form of the cheques. This warranted for a summarized dashboard which would show the top 80% of the employees who use it for the personal purposes alongwith the quantum of use. The period and the percentage split between business and personal use could also have been shown such that the companys management would have been aware of the inconsistencies and the risk and could have avoided the same roping in a new policy for the employees. The other factor which worked in the favour of Steve was that no rotation of the role was there and he was fixed into the same role for a longer period of time which enabled him to understand the loopholes of the process and utilise the same to his own benefit. In the organization where cont inuous internal rotation is being carried out, the employees just cannot take benefir like this as it would be caught immediately. (Flix, 2017) Some other factors which helped in non detection of this fraud was the absence of the internal audit system which if it would have been in place would have identified the fraud when it came to know of the cheques from the employees not being deposited in the companys bank account but being transferred to his own. Further more, there should have been a reviewof the creditors and the accounts payable on a monthly basis which was not in place. Accounts payable being a very important function and affecting the factors like the working capital requirement of the company and the number of days which the creditors give for payment of the outstanding dues, this needs to checked for the outstanding balances through a summarized table which would show the ageing of the creditors along with the amount due. The nature of the reasons due to which this hasnt been paid for a long time should also have been a part of such a summary. Most of the companies have an internal control to analyse the credi tors which have been over due for a period more than 90 days but in this case, the company failed to have the minimum control in place which would have guaranteed that the fraud being done by the clerk is getting caught in the eyes of the management. Besides all the other factors, the most important and critical deficiency was the non division of labour among the company structure and giving all the responsibility with respect to the creditors in the single hand who could have done window dressing and reported misstatements in the financials even. (Heminway, 2017)Besides having all the controls in place, the company should have had a control that the confirmation message should go to the employees once their outstandings are cleared so that they would also be able to confirm back. All in all, the mistakes of the management is setting up a strong internal control and no analytical review being done at the end of the period has resuled in such a being fraud in the company being uniden tified for a long time. There were many reasons and weaknesses in the current payables functions which persisted in the company which resulted in the faud being taking place in company. The following is the brief list and the recommendations for addressing the same so that it is not repeated in the future. Weakness Recommendation for addressing the weakness The account of Wizard finance, being one of the chief and big creditor, not being reviewed by the management. In banking system , we see that the major accounts, payments and collection above a certain limit is being checked everyday or atleast aan exception report is being given to the management considering some figure as the cut off mark which enables the management to monitor the account more closely and find out any ineeficiencies or problems, if any. (Anon., 2016) Moreover, from the management review perspective, Wizard finance being one of the major creditors should have been reviewed on a weekly basis such that the ageing of the outstanding would have been known alonhwith the quantum. This would have helped the company to know when the amount was due and whether there was any major outstanding or fussy in the account. Basis this, the monthly statement sent by Wizards finance could have scrutized for top 10 or 20 expenditures. Allowing business executives and senior managers and others to use for personal use as wel besides the business use. The introduction of credit card by Wizards finance was to assist the business executives and managers from unnecessary hussle and bustle in case of urgencies, the business meeting overseas, the stay over there at the hotel and several other official benefits but the staff started to use it for the personal use as well, which was not the idea. This should have been reported to the management and then the management should have taken the call accordingly that whether such an action should be allowed or not. In case, the management would have agreed to it, they should have been shown the split between the business and non business expenses. It could also have been that the employees could have been charged interest on the personal expenses as the company is anyways incurring so when it is making the payment the Wizards Finance. No maker checker and reviewer concept being followed in the company i.e., the work done by a person needs to be reviewed by another person in the system. In most the listed companies, where there is requirement of the SOX complaiance and the internal financial control being followed in the company, we see that there is concept of maker, checker and reviewer being followed such that the work done by one person, is being reviewed by another and checked by one another person before posting it into the final system and the financials. In this company JAE Limited, the same should be implemented to have a strong control on each of the processes and such that all that goes into the final system and reporting is viewed through multiple eyes. In this way, any fraud and error can be found in the initial stages only. Segregation of duties was not there as everything was being controlled and managed by a single person. The major discrepancy which was found in the system was the non segregation of the duties among different people. In case the receipt of the cheques from the employees of the company, reconciling it with the amount outstanding against every employee towards the personal expenses, entering the transaction in the system, making the payment to the Wizards Finance team through cheque, making the bank reconciliation would have been done by different peopld, there would have been no scope of making any kind of fraud or non recording the transaction. The benefit of segregation of duty is that the transaction do gets caught at some stage of checking as it is a water fall approach and no transaction can escape from being recorded. (Qi, et al., 2017) No internal audit function in place in the company which is a mandatory requirement considering the size of the company and the revised requirements by the International Accounting and Auditing Standards. In case of the listed companies, there is a requirement of the internal control function to be implemented so that entire finance process and procedures, other SOX functions, internal control viability etc. can be checked by the internal auditors and any discrepancies or shortcomings, if any needs to be brought to the notice of the management. This function in the company acts as an early warning signal which helps in spotting the erros and frauds, if any being carried in the company and internal audit is related to in-depth scrutiny of the books of accounts and GL scrunity on a detailed basis. Conclusion On the basis of the above observations and understandings, it is clear that the company was the victim of fraud committed by one of its clerks, Steve because of the weak internal control being practices in the company. Further more, there was non awareness within the management that the employees of the company have been using the card for diverse purpose other than the business use. Several weaknesses and the recommendations thereunder have been proposed to make the company SOX compliant an such that the company doesnt suffers iun future on account of such a blunder. Besides all this, audit being one of the major functions in any company these days, should be implemented and should be carried out with all the analystical and substantive procedures available so that any discrepancy can be noted before hand only. (Li, et al., 2017) Besides all this, external confirmation from creditors which is one of the major techniques being followed in company to check the balances outstanding sho uld be employed by the company to avoid all the above issues. All in all, it can be said that JAE limited is lack of proper accounting information system in place and thus once this is fulfilled or placed in the system, the accounting can be ensured to be free from such huge frauds. References Aitchison, S., 2016. When is a done deal not done?: a legally enforceable contract. [Online] Available at: https://www.mondaq.com/australia/x/291480/Contract+Law/When+is+a+done+deal+not+done+a+legally+enforceable+contract [Accessed 8th August 2016]. Anon., 2016. When is a Heads of Agreement legally enforceable?. [Online] Available at: https://legalvision.com.au/heads-agreement-legally-enforceable/ [Accessed 8th August 2016]. Buchanan, B., Cao, C., Liljeblom, E. Weihrich, S., 2017. Taxation and Dividend Policy: The Muting Effect of Agency Issues and Shareholder Conflicts. Journal of Corporate Finance, Volume 42, pp. 179-197. Capaldi, N., Idowu, S. Schmidpeter, R., 2017. Dimensional Corporate Governance. CSR, Sustainability, Ethics Governance, pp. 175-187. Flix, M., 2017. A study on the expected impact of IFRS 17 on the transparency of financial statements of insurance companies. MASTER THESIS, pp. 1-69. Heminway, J., 2017. Shareholder Wealth Maximization as a Function of Statutes, Decisional Law, and Organic Documents. SSRN, pp. 1-35. Li, S., Sougiannis, T. Wang, I., 2017. Mandatory IFRS Adoption and the Usefulness of Accounting Information in Predicting Future Earnings and Cash Flows. SSRN , pp. 1-47. Qi, Y., Roth, L. Wald, J., 2017. Creditor protection laws, debt financing, and corporate investment over the business cycle. Journal of International Business Studies, 48(4), pp. 477-497

Global Marketing and Advertising Cultural

Question: Discuss about the Global Marketing and Advertising Cultural. Answer: Introduction In the present environment, every educational institute has a need of a good marketing plan to develop its brand in the international market. In this concern, to make understanding about the marketing strategy for an international institute Australian Catholic University (ACU) is considered with a detailed plan. A detailed marketing plan prepares to the university to launch new products and services among their targeted audience. This university focuses on online teaching and learning (OTL) programs for global students. Moreover, the report analyzes demographic environment for the university and critically analyzes SWOT of ACU with comparing its competitive brands. A marketing plan presents an extensive overview of the whole organizations objectives, mission, resource allocation and strategy in the competitive market. It provides document how the strategic objectives of an organization will be accomplished through particular marketing strategies and policies with the customers as the starting point (Hollensen, 2015). Marketing plan is also associated to the plans of other departments of the organization. Marketing plan is a primary action for Australian Catholic University. Marketing plan protects and increases ACUs institutional reputation and strengthens to universitys brand. It is an essential process for the university to encourage community engagement and strengthen the universitys significance in career of target audience with including present and prospective students, donors, alumni, friends, staff and faculty. Although the literal length and arrangement of educational services may be vary from university to university but a marketing plan generally includes the fundamentals of the marketing strategies. The university may create shorter or less formal marketing plans, but the university frequently requires highly structured marketing plans to compete in the international market (ACU, 2016). In this way, every part of the marketing plan must be expressed in detail to guide implementation effectively. Occasionally, an organization may post its marketing plan on its website, whi ch allows the students in different locations to consult specific educational programs and collaborate in development of educational programs. Current market plan: Australian Catholic University strives for contributing in the development of local, national, and international communities by nurturing the interest of people in education, health, science and technology, creative arts and innovation, and commerce (ACU, 2017). Furthermore, ACU strives to nurture spiritual and intellectual life among students and staffs. As a Catholic University, it aims to care for all the persons physically and spiritually. Along with this, there are some targets that the University wants to achieve before 2020. These objectives are: To be one of the most leading catholic universities across the world To be leading university in research specialization across the world To foster the culture of excellence research in its vision and mission To be an University enrolling over 30000 Students from across the word To deliver quality education with innovative and creative education programs and using advanced education technology To ensure the student gratification with coursework and education quality To improve the performance and service quality To provide Online Teaching and Learning facility (ACU, 2017) The mission of ACU is to provide excellent higher education for its entire diversified and dispersed student body, a body that is increasingly connected to ACU National via the Internet (ACU, 2017). Segmentation is the process of fragmenting the whole market into segments, where from an organization can select best one market that meets the requirement and objectives of organization. Segmentation helps ACU in ensuring the quality of product and service and student satisfaction. Segmentation can be based on geographical factors, demographical factors, psychological factors, and behavioral factors (Armstrong et al, 2014). Australian Catholic University uses geographic and demographic factors mostly to segment the market. ACU segments the market based on the geographic regions across the world and domestic country as well. At the same time, it also fragments the market based on the demographic factors (ACU, 2017). Demographic factors may be age, income, education, occupation, family size, gender, religion, race and others. ACU fragments the market based on gender, religion, race, income, and education mostly. As it is catholic university that is why it allows enrollment of the stud ents belongs to catholic group. It is also nonprofit organization and that is why it uses income as a base for fragmenting the market. It strives to enroll both male and female students (ACU, 2017). Targeting is the process of evaluating the segmented market and then selecting the best one market meets organizational objectives and goals, and that is compatible to the resources of company (Smith, 2014). ACU targets both male and female students across the world. The female enrolment finds more than the male enrollment in ACU. Around 72.7 percent female students are student in under graduation courses and 70.6 percent female students are in post graduation courses (AEN, 2017). Along with this, it targets the students belong to lower and middle class or income family. It also targets international students therefore it has enrolled 2,920 students from oversea market. Positioning is a marketing strategy, which is used to develop a distinct position of the brand in mind of the target customer. The positioning strategy helps ACU in differentiating from others or its competitors in target market. There are different positioning strategies such as positioning by the quality, positioning by price, positioning by endorsement, positioning by feature and benefits, and positioning by products and services (Armstrong et al, 2014). ACU focuses on quality and price as well to positional itself. It shows that it makes able the student to develop critical, ethical, and rational thinking process and to promote and develop their communities by executing changes (ACU, 2017). At the same time, it uses price positioning strategy as well because it targets the students from lower to middle class families. Marketing mix of Australian Catholic University: Australian Catholic University provides under graduation and post graduation course in streams of arts, business and commerce, science and technology, health, law, nursing and midwifery, paramedicine, philosophy, social work and others. It also offers research courses such as doctors of education, doctors of philosophy, and doctors of philosophy in social and political thought, masters of education, and masters of technology (ACU, 2017). Along with this, it offers training courses, language courses, and vocational education training. It is also offering Online Teaching and Learning as well. Pricing is an important factor to be used in every organization to get the return on the offer to be made to customers. Pricing helps in determining the monetary value of products and services. Price may be determined using cost pricing method, competitive pricing method, and others pricing methods (Smith, 2014). ACU is a nonprofit public university that determines the prices of offers that is affordable to the students. It provides scholarship based enrollment to the oversee students. It offers services on affordable price as it knows that it targets students from lower to middle class families (ACU, 2017). The price list of ACU for different courses is given below for example: Distribution means that how an organization distributes its products, and renders its services to customers. ACU uses both online and off line distribution channels of services. It uses also distance learning system as well for distribution. It focusing on online teaching and learning system currently (ACU, 2017). It provides online education to students that makes easy for university to promote distance learning and attracting large number of students from abroad. The promotion is the communication of products and services to customers. ACU uses advertisement, sales promotion, and public relation tools mostly for promotion (ACU, 2017). It gets its products and services endorsed by Academic Board and published. Along with this, it provides scholarship based admission to attract the students. Current and potential Demand of Australian Catholic University: The Australian Catholic University is deemed one of the most leading universities across the Australia. ACU enjoys good market share and demand. It has around 32000 students from across the world. The demands of bachelor courses are higher than post graduate or master degree courses. There are around 20000 undergrad students while 7500 post grad students. The undergrad students constitute about 76.3% of the total students of Australian Catholic University (AEN, 2017). At the same time, post grade students are only 21.1% of the total students. At the same time, 2,920 students are from the abroad has enrolled in university for undergrad and post grade courses. Australian Catholic University has 7 campuses throughout the Australia. Theses campuses are Adalalde, Ballarat, Brisbane, Canberra, Melbourne, North Sydney, and Strathifiled. Ballart campus has around 1000 students while students more than 5200 including oversee students around 400, are enrolled in Brisbane campus. At the same time, about 2000 students including both domestic and international students are enrolled in Canberra campus. Furthermore, there are 8900 students including 7900 domestic students and about 1000 oversee students (ACU, 2017). At the same time, North Sydney and Strathifield campuses have around 10000 students across the world. Most of students are satisfied with ACU and it is using Online Teaching and Learning programs and distance learning system as well. Therefore, it can be said that the demand of ACU will increase defiantly up to a good level. The distance learning and OTL will possibly increase the demand of ACU in international market mostly. Demographic environment of Australian Catholic University: Demographic environment is the set of demographic characteristics of people concerned to the organization directly and indirectly. The demographic environment consists of the factors, which describe the characteristics of the people in the market (De Mooij, 2013). The market targeted by ACU is very oriented to education and intellectual and spiritual tradition. ACU has around 72.3 female students from the world (ACU, 2017). Most of the students are satisfied with service of ACU. About 90% business students, 88% health students, 82% arts students, and 2% science students are satisfied with the service of ACU. Australian Catholic University enrolls the students of all the nationalities, beliefs, and culture. At the same time, it also has staffs belong to different culture, nationality and beliefs (KOM, 2017). Students at ACU campus are very friendly and enjoy the access to student support service and qualified lecture services. Furthermore, ACU employs both full time staff and fractional full time staff. Australian Catholic University has staffs of 2346 people. Australian Catholic University has all the full time staff. Australian Catholic University employs the people based on tenurial basis and limited terms basis. ACU has both male and female staff as well (UA, 2013). It has 404 male and 889 female staff for a fixed tenure. At the same time, it has 192 male and 366 female staff for a limited term. ACU has around 290 people for teaching only, 88 people for research only and 300 people for teaching and research. Remaining staffs are employed for other activities. Apart from this, it has 96 above senior lecture, 51 lecture level C, 116 lecture level B, 11below lecture level A, of male staffs. At the same time, it has 97 above senior lecture, 111 lecture level C, 242 lecture level B, 14 below lecture level A, of female staffs (UA, 2013). Most of the students enrolled in ACU are from the lower and middle clas s families. At the same time, it targets students for undergrad and post grade courses. It provides services to people of all the age groups. Key findings with its competitor brand Australian Catholic University is a public university, which is funded by Australian government. This university has seven locations in different states of Australia, which makes it more competitive among the higher educational institutes. ACU provides different range of courses such as health sciences, law and business, philosophy and theology. These features make it more competitive among its competitors. In the findings, it is analyzed that total number of students is lower in comparison of Monash University and Melbourne University, which are its big competitors in Australia. But, this university has good rank in providing distance and online education globally. Furthermore, the number of overseas students in ACU is 2920, which is much low in compare to its competitors (Australian Education Network, 2017). The main reason of this situation is that the university has seasonal staff for teaching, which discourages the students to take admission in this university. On the other hand, fees of ACU are lesser in compare to other universities, which is a competitive advantage for it among its competitors. In other words, this university provides world class education at lower cost for the international students. In addition, it is also analyzed that QS ranking of ACU is 701, but its competitors QS ranking is under 100 (Australian Education Network, 2017). Therefore, it can be analyzed that the world ranking position of ACU is not good in comparison to its competitor brands. As well as the findings determines that research excellence position is also not good in comparison the competitive universities. Hence, it can be said that the Australian Catholic University needs to improve its human resources as well as marketing plan to make a good position in higher education sector. SWOT analysis SWOT analysis tends to an organizations strengths, weaknesses, opportunities and threats in the market. It is conducted to an organizations strategy of introducing a new product in the market. The SWOT analysis covers only that factors that may influence the ability of the organization therefore it not covers the entire activities of the organization (Dunn et al., 2012). On the basis of above key findings the SWOT analysis of Australian Catholic University is as below: Internal Environment Strength The existing policy frame and established roles towards the university goals and objectives improving the quality of universitys teaching and learning Current awareness on policies, procedures, responsibilities and roles supported the educational services Excellent staff with strong knowledge of their subject Successful marketing strategies and reputation for innovation in education Weaknesses Lack of sufficient recognition in interim policy Higher workload for the academic staff Absence of appreciation in policy which is impacted by flexible nature of online teaching mode on academic work (Freeman et al., 2014) Lack of coordination between authority and academic staff Dependency on sectional staff for development Lack of data on through which the staff have tolerable access to proper computer facilities for teaching and unit expansion External Environment Opportunities Opportunity of developing and implementing a sustainable and flexible learning initiatives by examining experience of other successful institutes An opportunity to expand online teaching and learning in the emerging trends To become a leader in online and interdisciplinary learning Increasing demand of online education Threats Failure in addressing gap between universitys current practices and external expectations of the target audience Threat of losing experienced teaching staff due to better opportunities by other universities Increasing competition Conclusion: From the above report, it can be said that the report has successfully analyzed the demographic environment, market demand, and current marketing plan of Australian Catholic University. Apart from this, it identified the strength and weakness of the ACU that ACU has experience and highly qualified staffs and strong brand awareness. At the same time, there is higher dependency rate and lack of coordination among staffs. Apart from this, it is found that students and staffs of all the beliefs and culture are there in ACU. References: ACU (2016). Study at ACU. Retrieved from: https://www.acu.edu.au/study_at_acu ACU, (2017). About ACU. Retrieved from. https://www.acu.edu.au/about_acu/campuses/north_sydney ACU, (2017). About ACU. Retrieved from. https://www.acu.edu.au/about_acu/our_university/strategic_plan_2015-2020 ACU, (2017). About ACU. Retrieved from. https://www.acu.edu.au/about_acu/our_university/why_choose_acu ACU, (2017). About ACU. Retrieved from. https://www.acu.edu.au/courses/courses ACU, (2017). Cost and Scholarship. Retrieved from https://www.acu.edu.au/__data/assets/pdf_file/0004/1096609/Course_Fees_2017_aw_LR.pdf AEN, (2017). Compare ACu, Monash, and Unimelb universities in Australia. Retrieved from https://www.australianuniversities.com.au/compare-universities.php?uni%5B%5D=acuuni%5B%5D=monashuni%5B%5D=unimelbsubmit=SUBMIT Armstrong, G., Adam, S., Denize, S., Kotler, P. (2014).Principles of marketing. AU: Pearson. Australian Education Network (2017). Compare ACU, MONASH UNIMELB Universities in Australia. Retrieved from: https://www.australianuniversities.com.au/compare-universities.php?uni%5B%5D=acuuni%5B%5D=monashuni%5B%5D=unimelbsubmit=SUBMIT De Mooij, M. (2013).Global marketing and advertising: Understanding cultural paradoxes. USA: Sage Publications. Dunn, L. O. U. I. S. E., Schier, M. A. R. K., Fonseca, L. (2012). An innovative multidisciplinary model for work placement assessment.Asia-Pacific Journal of Cooperative Education,13(3), 135-145. Freeman, B., Goldblatt, A., Thompson, S., Sue, S. T. (2014). An international comparative perspective on institutional policy to enhance institutional governance, policy-making and policy infrastructure, for improved institutional outcomes Association of University Administrators (AUA) Annual Conference University of Manchester, UK, 13-16 April, 2014.Journal of Higher Education Policy and Management,36(1), 74-87. Hollensen, S. (2015).Marketing management: A relationship approach. UK: Pearson Education. KOM, (2017). Why study at ACU. Retrieved from https://komconsultants.com/university/australian-catholic/ Smith, M. C. (2014).Principles of pharmaceutical marketing. UK: Routledge. UA, (2013). Staff characteristics, teaching graduate outcomes. Retrieved from https://www.universitiesaustralia.edu.au/australias-universities/key-facts-and-data/Staff-characteristics--teaching---graduate-outcomes#.WOjnZ0V94_4